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Awesome event hits NZ

April 22, 2014 Tour Operator No Comments Email Email

Following a series of parties and events across Australia, Awesome Adventures Fiji and Whitsundays hosted Auckland agents at a launch at Rydges Hotel Rooftop Terrace last night to showcase the refreshed brands and new products to agents.

Getting into the spirit of things was the team from STA Syliva Park.

Having operated for 15 years, the Awesome brands are well known in the backpacker market but have been relaunched to appeal to a broader range of traveller.

Awesome Adventures Oz has been rebranded as Awesome Whitsundays, introducing a new range of holiday packages in the Whitsundays ranging from 1 – 7 nights. The packages include self-catering accommodation in both Airlie Beach and on Hamilton Island as well as cruises and island hopping passes throughout the Whitsundays.

Awesome Adventures Fiji has long provided similar holiday packages that include accommodation at a range of levels as well as touring through Fiji’s islands at extremely affordable prices. This week Awesome Adventures Fiji has launched a new logo, new brochure design and changes to the package names making them less ‘suggestive’ and more appealing to a broader market.

Awesome Adventures Fiji’s charity voluntourism program, Vinaka Fiji, is now in it’s third year and was established to ‘give back’ to the people of Fiji’s Yasawa Islands who are living in third world conditions. Travellers can spend a week or more volunteering their time on sustainable communities, education or marine conservation programs while being based at Barefoot Island Resort in the Yasawa Islands.

Well known New Zealand comedian Ben Hurley was MC for the evening and kept the agents entertained with non stop laughter during his 30 minute comedy spot.

A ‘selfie’ booth with fun dress ups was set up – see the selfies on instagram by searching #awesomelaunch

New Zealand sales executive Selina McGowan said the images of Fiji were your typical island paradise.

“Awesome Adventures offers something a little bit different to the traditional fly and flop image of Fiji,” she said.

“The perception of the Whitsundays being to difficult to access is changing with increasing direct services from Brisbane and Sydney to both Hamilton Island and the Whitsunday Coast Airport, it’s easier than ever before for Kiwi’s to get there in less than a day and enjoy the 74 islands and a recently refreshed Airlie Beach,”

“And the Awesome packages in both Fiji and the Whitsundays are so easy to book, with different length holidays at good quality accommodation, and the opportunity to explore the best these beautiful regions have to offer,”

“The changes that have been made means the Awesome packages appeal to a broader range of traveller rather than the traditional target market of young backpackers.”

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