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Celebrity Cruises and Azamara delivered the keynote speech at the Travel Associate’s Luxury
Showcase on Friday 6 September, sharing insights and inspiration to travel agents ahead of this
upcoming season.Touching on the theme of ‘Connections’, representatives from the cruise lines spoke about the
care and commitment they have to the areas they sail to and the ocean they sail on. Agents had
the opportunity to learn more about Azamara’s destination immersion focus, AzAmazing
Evenings and the initiatives the cruise line carries out in the places it visits. One example
referenced during the speech was the donation from Azamara’s Hotel Director of 20 Azamara
bikes and helmets to a children’s shelter in Cape Verde, one of the cruise line’s port locations.
Agents also learned about Celebrity’s commitment to championing for women in travel, taking
great strides towards achieving gender equality by increasing women representation in its fleet
from 3% in 2015 to 22% in 2019.

These topics are becoming more and more important in tourism as travellers prioritise not only
wanting to see the world but look after it when booking their holidays.

Ending the event on a high, agents experienced what the brands have to offer firsthand when
they attended an Azamara White Night Party with a Celebrity Cruises Silent Disco – exclusive
events to these cruise brands.

Azamara and Celebrity Cruises demonstrated to the Travel Associate’s agents at the Luxury
Showcase that there is a lot to be excited about when it comes to these brands and the example
they are setting in the cruising industry.