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Baby boomers cruising for longer – Phil Hoffmann Travel

September 4, 2013 Cruise No Comments Email Email

Cruising has become a favourite pastime for South Australia’s older generations so much so that they are now opting to cruise for longer.

Phil Hoffmann Travel has reported a major increase in enquiry for longer cruise packages from the baby boomer generation.

The travel company now has over 85% of clients travelling 12 days or longer on cruise packages.

“While the typical cruise holiday for boomers was previously five to 10 days, it’s now being stretched out anywhere up to one month or 100 days,” said Peter Williams, Chief Executive Officer of Phil Hoffmann Travel.

“This is a result of the inclusivity of pricing and ease of travelling that cruising provides.Cordato Partners-www.tourismlegal.com.au

“During retirement, people find themselves with both time and money on their hands, and so they are choosing to travel for longer.

“It’s all about the value. The biggest advantage of all-inclusive cruising is that everything – including flights, transfers, food and entertainment – is taken care of.

“The majority of our retired clients want simplicity and convenience while they travel, as well as the opportunity to visit multiple destinations, meet new people and have a wealth of entertainment and pampering facilities at their fingertips.

“For most baby boomers it’s about creating lasting memories and experiences, rather than collecting physical possessions, and this is what cruising provides.”

The Mediterranean, Northern Europe and Canada and Alaska are popular cruise destinations for baby boomers, with river cruising in Europe becoming one of the faster growing segments on the market.

New emerging cruising destinations for the Australian market include Panana Canal, Hawaii and Tahiti and Antarctica.

Mr Williams said the recent fall in the Australian dollar hadn’t dampened the demand for cruising.

“Regardless of the Australian dollar, most places in which boomers are choosing to visit have flat economies at the moment so they’re actually getting better travel rates.

“With some fantastic cruise packages on offer and an enthusiasm and a passion for creating long-lasting travel memories, it’s never been a better time for boomers to set their sails.”

Phil Hoffmann, Managing Director of Phil Hoffmann Travel, said the cruise market continued to be a fast growing segment of the travel industry.

“The fact that there are so many different cruise products available means there really is a cruise ship for everybody,” he said.

“Baby boomer travellers can now choose between a 60 passenger ship and a 5000 passenger ship, and there are many more being built and coming onto the market. It’s certainly raised the bar for what cruising is all about.

“While cruising is particularly geared to baby boomers and retirees, it really does cater to all age groups.

“There are cruise experiences to suit young people, multigenerational, luxury and soft adventure travellers.”

Popular cruising destinations for baby boomers:

• Mediterranean

• Northern Europe

• Canada and Alaska

• Europe River Cruising

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