From cycling holidays to cruises, capsule hotels to tropical health retreats, travel and tourism trends come in many forms. One recent example is the babymoon, a pre-baby holiday for parents-to-be – one last relaxing getaway before their lives descend into the chaos that inevitably follows the birth of a new bub. But how widespread is the babymoon phenomenon in Australia? Roy Morgan Research investigates…
As of March 2016, 8.3% of Australians 14+ were planning to take a holiday in the next four weeks, 15.7% were planning to take one in the next one-to-two months, 11.6% in the next two-three months, and 19.0% in the next three-to-five months. For each of these time frames, expecting parents come in below average, as the chart below indicates.
When Australians are planning their next holiday: population average vs expecting parents
Source: Roy Morgan Single Source (Australia), April 2015-March 2016, n=15,074. Base: Australians 14+
To put it another way: 54.7% of the general population intend to take their next holiday within the next five months, with an average planned trip length of 6 nights; in contrast to the 42.0% of expecting parents who are planning their next trip within this time, with an average planned holiday length of three nights.
On the other hand, an above-average proportion of expecting parents have holidays planned for the longer term: just over a quarter of them in the next 6-12 months (compared with a national average of 17.4%), 12.1% in the next one-to-two years (compared with 5.1%), 3.5% in the next two-three years (compared with 1.7%), and 3.3% for some time after that (compared with 1.3%). Tellingly, this supports our recent findings about the elevated incidence of parents travelling with infants.