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Babymooners or just expecting parents on holiday?

July 20, 2016 Statistics & Trends No Comments Print Print Email Email

From cycling holidays to cruises, capsule hotels to tropical health retreats, travel and tourism trends come in many forms. One recent example is the babymoon, a pre-baby holiday for parents-to-be – one last relaxing getaway before their lives descend into the chaos that inevitably follows the birth of a new bub. But how widespread is the babymoon phenomenon in Australia? Roy Morgan Research investigates…

As of March 2016, 8.3% of Australians 14+ were planning to take a holiday in the next four weeks, 15.7% were planning to take one in the next one-to-two months, 11.6% in the next two-three months, and 19.0% in the next three-to-five months. For each of these time frames, expecting parents come in below average, as the chart below indicates.

When Australians are planning their next holiday: population average vs expecting parents

babymooners-chart

Source: Roy Morgan Single Source (Australia), April 2015-March 2016, n=15,074. Base: Australians 14+

To put it another way: 54.7% of the general population intend to take their next holiday within the next five months, with an average planned trip length of 6 nights; in contrast to the 42.0% of expecting parents who are planning their next trip within this time, with an average planned holiday length of three nights.

On the other hand, an above-average proportion of expecting parents have holidays planned for the longer term: just over a quarter of them in the next 6-12 months (compared with a national average of 17.4%), 12.1% in the next one-to-two years (compared with 5.1%), 3.5% in the next two-three years (compared with 1.7%), and 3.3% for some time after that (compared with 1.3%).  Tellingly, this supports our recent findings about the elevated incidence of parents travelling with infants.

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