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Back to 1958 as Air Pacific takes new persona today

June 27, 2013 Aviation, Headline News No Comments Email Email

egtmedia59Air Pacific has changed its name and will start trading as Fiji Airways from today. 

Strictly speaking, it’s not a new name. It’s the name Air Pacific used to bear until 1958.

The airline’s new Airbus A330 livery has already been unveiled. Today, 27 June, represents the official launch of the Fiji Airways brand, with further new brand elements rolled out across Fiji and the international marketplace.

The airline says its new identity will involve “exciting changes to the customer experience, uniforms and the airline’s new website – – all to be revealed on 27th June”. The website is already online.250x250

The carrier welcomed its second A330 to Fiji last month, when the aircraft made its maiden voyage to Nadi from Toulouse via Los Angeles.

“The official changeover date marks the official end of Air Pacific and the beginning of Fiji Airways,” Aubrey Swift, the airline’s acting chief executive, told reporters.

“It is exciting that after a 15-month journey, we can now be known as ‘Fiji Airways’ across the globe. The changeover represents an exciting future for the airline that is rooted in our more than 60-year history and service to the people of Fiji.

“At the heart of our airline’s new name and brand is the Fiji Airways’ brandmark, a striking new Masi design, created by celebrated local Fijian Masi artist, Makereta Matemosi.

“The brandmark symbolises the airline’s new identity and epitomises all that Fiji Airways represents. It is authentic, distinctive, and true to the airline’s Fijian roots. Fiji Airways will continue to be the country’s flying ambassador to the world, bringing the renowned Fijian hospitality to people across the globe.”

The changeover underscores the success of the airline’s turnaround plan, which started in 2010 and has culminated in reversing record losses and significantly growing passengers and revenue without increasing the size of the carrier’s fleet.

Schedule, product and service enhancements will be rolled out through the rest of 2013, an airline statement says, along with the delivery of the third Fiji Airways A330 (and the retirement of the 747s). By the end of the year, the turnaround and brand transition will be complete.

Edited by : Peter Needham

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