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Backlash over new Qantas frequent flyer points scheme

April 1, 2014 Headline News, Loyalty 1 Comment Email Email

egtmedia59Qantas is overhauling its frequent flyer program, chopping in the process the number of points customers can earn flying on its cheaper fares.

The minimum points guarantee for members flying on economy and discount economy fares has been cut from 1000 to 800 . The new program will see customers earning points based on their ticket class rather than the distance they fly.

The airline announced the changes to its nine million frequent flyer members via email, saying it was making changes to create a “simpler, fairer system”. Dusit-Hot-Deals-Banner-250x250-06

Users will earn more points on flexible fares and fewer on discount fares.

Comments on social media were unenthusiastic. “Thanks Qantas for the lovely email this morning,” wrote one user sarcastically.

“I’m so glad that I’m about to earn fewer points than I used to per dollar spend. I am however a little concerned that at a time when Qantas needs all the loyalty it can get, your strategy is to focus on reducing the benefits of being loyal.”

The changes are effective for travel on and from 1 July 2014 for Qantas, Jetstar and partner airlines.

In the email sent out to its members, Qantas Frequent Flyer said:

“Effective for travel from 1 July 2014, the number of Qantas Points and Status credits you earn will change when you fly with Qantas and Jetstar Airlines.

“Put simply, these changes will mean that you’ll earn more Qantas Points and Status credits when you choose more flexible fares.”

“At the same time, we’re reducing the Qantas Points you’ll earn on our lower fares to reflect your spend.

“Our commitment is to offer you the most comprehensive, rewarding loyalty program in Australia, wherever your journey takes you.”

A summary of the changes on the Qantas website says:

  • Qantas Points and Status credits will be earned based on where you fly, the fare you pay and the carrier you choose, rather than on the miles flown.
  • A new earning table for Qantas and Jetstar will be introduced to make it easier to see how many points and Status credits you can earn on all your fare options.
  • Earning tables include all travel classes – Economy, Premium Economy, Business and First – replacing the current Cabin Bonus.
  • New Frequent Flyer categories to better align what you earn with how much you pay – earning fewer points on lower fares and more when you choose more flexible fares.
  • There are also some changes to Status credit earn on other partner airlines. 

Written by : Peter Needham

Currently there is "1 comment" on this Article:

  1. AgentGerko says:

    Don’t ya just love the way they continually refer to ‘flexible’ fares rather than dearer fares.

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