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Bad weather in Aus sees spike in last-minute sun destination bookings | Club Med

April 6, 2017 Resort News No Comments Email Email

Australia has had a run of pretty awful weather – from hottest nights on record to constant rain, from strong winds to scorching days, it’s not been a fun few months locally. In fact premium all-inclusive holiday provider, Club Med, has seen a large spike in last-minute bookings as Aussies try to escape the horrible weather!

In the past four weeks, Club Med has seen a 66 per cent increase in last-minute bookings compared to this time last year, with Club Med Bali (up 160 per cent) and Club Med’s Maldives resorts (up 174 per cent) the ones with the highest increase in last-minute bookings*. These figures correlate with the poor weather we had this year compared to last, also.

“When the weather’s horrible, people tend to stay at home and take that time to contemplate happy moments with loved ones in a new destination as something to look forward to,” said Madeleine Clow-Suares, Club Med ANZ General Manager. “Club Med has seen a spike in last-minute bookings because we provide amazing holiday experiences, made easy through our all-inclusive packages. When drinks, accommodation, transfers, Kid’s Clubs and activities are included, it’s easy to hit ‘Book’, pack your bags and discover a warmer location that they can go to with their loved ones.”

Club Med offers over 45 premium and luxury all-inclusive sun resorts located in some of the most beautiful places on earth.

Would these stats be of interest for anything you’re currently working on? I’ve attached an image of Club Med Kani and Club Med Bali. We can provide further information and commentary, should you wish.

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