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Baden Wurttemberg continues to attract

March 7, 2018 Headline News No Comments Email Email

Baden Wurttemberg tourism delegation was in India recently to strengthen its fast growth market. The South West German region is popular with visitors to the country as well as to those visiting neighbouring Switzerland, France and Austria.

Susanne Shlung, Marketing Director, Tourism Marketing, Baden Wurttemberg (BW) Tourism, said: “Baden Wurttemberg is well located between Switzerland, Austria and Germany’s own Bavaria, which has Munich. Frankfurt to Stuttgart journey is just 90 minutes on ICE train. Heidelberg, the nearest town to Frankfurt, has one of Europe’s Oldest Universities that is 630 years old. You can enjoy the famous student kiss chocolate here. World’s first TV tower in Stuttgart is good for a birds eye view of the city and Swabian mountains beyond it. Mercedes Benz Museum doesn’t just display a vast range of cars but also tells 130 years of history alongside those cars. High fashion shopping district of Outlet city Metzingen has added 30 percent area and is building two hotels within its fashion complex.”

A German-Indian welcome at 50th year celebration of Mumbai-Stuttgart sister city partnership 

Indian arrivals to BW have grown 290 percent over last 8 years. Average stay of 4.5 days by Indians is much higher compared to 2.2 days stay by other international visitors in BW. Indian visitors are also highest spenders at 175 Euros per person per day and hence have been marked among the top three markets since three years. Continuing the trend, 190,000 Indian arrivals to BW in 2017 heralded a 10 percent increase over 2016.

Hector D’souza, Director-India, SouthWest German Tourism said: “It is a sustainable tourist destination and we are looking at breaching the 200,000 arrival mark from India this year. I suggest travel light as a new option while travelling in the region and to try niche attractions like a stay at wine barrel accommodation or at automotive themed V8 Hotel, unique Zeppeline ride on lake Constance or try the new fantasy transformation at the Voletarium in Europa Park.”

Metzingen outlet city, one hour drive from Stuttgart, is where you get 70 premium and luxury brands at very good discount for that cool look. This alone attracts 3.5 million visitors from 180 countries. Also you get VAT refund.

Susanne Shlung, Wiebke Freund, Karen Weber, Mag.Thorten Rudolph & Hector D’souza of BW Tourism

Hans-Jorg Hadbawnik, Regional Director for India & Russia, Stuttgart Marketing, said,: “South West Germany is the most popular destination for Indian travellers, with more than a quarter of them visiting the region on a visit to Germany according to a study conducted by German National Tourism Office. Beautiful cities like Heidelberg, Stuttgart, Baden Baden and beautiful regions like black forest that is a year-round destination, make it popular. Hop-on-hop bus connecting major attractions in Stuttgart city comes at 15 Euros for 24 hours.”

Lake Constance, the third largest lake in Europe connects South West Germany with Austria and Switzerland. A tourist can visit three countries in one day breakfast in BW, take a boat to reach Switzerland in half an hour, have a coffee there, for Switzerland is expensive, take another boat to go to Austria and have dinner there and return for an overnight in Stuttgart.

Mumbai and Stuttgart are celebrating 50 years of Sister City tie-up this year. Annual Stuttgart wine festival in Mumbai during winters has gained popularity in cultural and business circles of both cities over the years.

Written By Anand & Madhura Katti

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