Baird/STR Hotel Stock Index jumps 6.2% in June

The Baird/STR Hotel Stock Index jumped 6.2% in June to 4,935. Year to date through the first six months of 2019, the index was up 21.3%. “Hotel stocks continued their up-and-down performance this year with better results in June after a tough May,” said Michael Bellisario, senior hotel research analyst and VP at Baird. “The broader stock market rebounded in June on optimism about a trade deal and that lifted the hotel brands more than the hotel REITs, although both sub-indices still were relative outperformers during the month. However, RevPAR growth expectations remain fairly muted heading into the second half of the year.”

“Investor sentiment around hotel stocks would appear to have been more aligned with the overall trading market as opposed to industry performance in June,” said Amanda Hite, STR’s president and CEO. “In this case, that is good news because RevPAR growth for the first few weeks of the month hovered just above the 0% mark, and despite very healthy demand increases nine years into the upcycle, hoteliers do not seem to be able to capitalize on full hotels. We know that new supply in the limited-service sector, especially in the Top 25 Markets, has led to the softening of occupancy performance, but even in the case of strong occupancy, pricing power seems to be elusive. We expect the second half of the year to be better, but overall, RevPAR performance is slow across all classes and regions.”

June performance of the Baird/STR Hotel Stock Index was slightly behind the S&P 500 (+6.9%), but exceeded the MSCI US REIT Index (+0.7%).

The Hotel Brand sub-index increased 8.7% from May to 7,847 while the Hotel REIT sub-index rose 1.1% to 1,522.