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Baird/STR Hotel Stock Index up 1.5% in September

October 11, 2018 Hotel Trends No Comments Email Email

The Baird/STR Hotel Stock Index rose 1.5% in September at 4,944. Year to date through the first nine months of 2018, the stock index was up 1.1%.

“The hotel brands and hotel REITs both reversed their recent relative underperformance and outpaced their respective benchmarks in September,” said Michael Bellisario, senior hotel research analyst and VP at Baird. “Investor expectations are now better aligned following second-quarter earnings, and the focus has begun to shift to 2019 outlooks. Also, recent positive economic data points suggest continued modest RevPAR growth, and rising interest rates provided a relative tailwind for the hotel REIT stocks during the month.”

“It was nice to see investor sentiment more aligned with the recent run of record-breaking monthly demand,” said Amanda Hite, STR’s president and CEO. “The industry’s streak of RevPAR growth was tested by hurricane-affected comparisons in September, but our forecast calls for continued performance growth through 2019.”

The Baird/STR Hotel Stock Index outperformed the S&P 500 (+0.4%) and the MSCI US REIT Index (-3.2%).

The Hotel Brand sub-index increased 3.4% from August to 7,294, while the Hotel REIT sub-index fell 1.9% to 1,773.

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