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Bangkok Airways launches its new corporate image campaign “Service with Passion”

May 14, 2014 Aviation No Comments Email Email

Bangkok Airways, led by Mr. Puttipong Prasarttong-Osoth, President, together with top executives, has recently organized the launch of the airline’s new corporate image campaign called “Service with Passion.” A musical style performance uses the legendary, “Nothing’s gonna change my love for you” song to tell the story.

Service with Passion_01Mr. Puttipong Prasarttong-Osoth, President of Bangkok Airways said, “Delivering high quality service and enhancing every passenger journey has always been our utmost objective at Bangkok Airways. We pay attention to every single detail to make sure we deliver “only the best” to our passengers. One of our key success factors is our people; we make sure our staff are well trained and service-minded so that they can deliver service that comes from the heart. Naturally this links to our new corporate image campaign – ‘Service with Passion.’  To emphasize our effort to provide exceptional and extraordinary travel experiences for our passengers, our front line staff will wear a ‘Service with Passion’ pin on their uniform throughout 2014.”

Service with Passion_02M.L. Nandhika Varavarn, Vice President – Corporate Communications of Bangkok Airways added a comment saying, “Our new corporate  campaign was a direct result of gracious compliments from our passengers in regard to the dedication and friendly, yet professional service they received from our front line staff. Therefore, we decided to showcase our unbeatable service and came up with this campaign concept.”  “Service with Passion” is all about creating a bond and a relationship between our front line and our wonderful passengers.

Service with Passion commercial can be viewed online at http://www.youtube.com/watch?v=4c43WKFcn4c

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