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Bangkok to count down to 2018 at its first high-rise 3D projection mapping show, screening on new landmark Magnolias Ratchadamri Boulevard

December 14, 2017 Destination Thailand No Comments Email Email

Magnolias Ratchadamri Boulevard is announcing its arrival as a city landmark and a leader in the super-luxury mixed-use market by enriching Bangkok’s festive season with ‘Beautiful Bangkok by Magnolias @Ratchaprasong’, Thailand’s first world-class high-rise 3D building mapping show.

Magnolias aims for the 60-story display – running from 14 December until the New Year’s Eve countdown – to raise Bangkok’s global profile and give Thais and international visitors a wonderful new experience.

Mr Visit Malaisirirat, CEO of Magnolia Quality Development Corporation Limited (MQDC), one of Thailand’s leading property developers, said: “Magnolias Ratchadamri Boulevard (MRB) is a super-luxury mixed-use project in Ratchaprasong, an exclusive neighborhood at the heart of Bangkok. It’s known as the city’s business center and has enjoyed rapid growth through several commercial and residential projects. We developed MRB by prioritizing design and the selection of high-quality materials, which is apparent in the building’s iconic shape. It is innovatively constructed with sophisticated technology that delivers the very best for clients.

“In addition to offering opulent suites, we are allied with Hilton’s 5-star hotel brand Waldorf Astoria, which will be the first of the brand’s hotels in Southeast Asia. To further guarantee the project’s success, MRB received 3 prestigious awards from Thailand Property Awards 2014: Best Architectural Design, Best Interior Design, and Best Luxury Condo Development (Bangkok).”

Regarding the project’s progress, Ms Peachpattha Pakakan, VP Marketing and Sales Projects for MRB, said, “We have already sold 80% of the total 316 units. Our clients are about 50% Thai and 50% foreign, mainly from Hong Kong, Singapore, and Taiwan. The driving factors for our sales growth are location at one of Thailand’s top destinations and the fact it is a mixed-use development, enabling us to meet our residents’ every need. In the coming year, the units we plan to sell are two-bedroom units, 72-106 sqm with a starting price of THB20 million/unit (THB280,000/sqm).”

To elevate the Ratchaprasong district’s global appeal, MRB has joined Ratchaprasong Square Trade Association (RSTA) to plan development while promoting Ratchaprasong as a center of economic activity. Also a genuine landmark of retail, hospitality, luxury homes, and MICE in the heart of the capital.

Mr. Visit Malaisirirat said: “We are very pleased to be a member of the RSTA as the area is the country’s key business district. This year, we are collaborating with RSTA and the Tourism Authority of Thailand (TAT) in organizing ‘Beautiful Bangkok by Magnolias @Ratchaprasong’, Thailand’s first 3D projection mapping performance on a 60-story skyscraper. ‘Beautiful Bangkok by Magnolias @Ratchaprasong’ will use Magnolias Ratchadamri Boulevard as the canvas for high-technology 3D projection mapping through collaboration with the world-renowned Limelight group of artists. This show will raise the country’s profile and people will enjoy the event together during the festive season. The concept is to show a city of contrasts that creates a unique harmony: traditional yet modern, always vibrant and crowded but peaceful, a city where past and present will continue to coexist.

“To promote these activities, we are also holding a photo contest in which entrants can win THB 100,000 by depicting ‘Beautiful Ratchaprasong’ or ‘Beautiful Magnolias’.”

Stay tuned for activities at FB:MagnoliasRatchadamriBoulevard and www.magnolias-ratchadamri.com

Explore now: https://www.youtube.com/watch?v=48kuCpqaB7U

Showtime:

14-31 December 2017

Each night at 19:00, 19:15, 19:30, 19.45, and 20.00 and on 31 December also at 23.55, to count down to 2018 together

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