Bangkok is the most searched Asian summer holiday destinations by Indians, according to a study by global travel-planning website Skyscanner.
London owned the top spot globally while Bangkok ruled Asia searches by Indian travellers. Bangkok took the second spot globally, ahead of other conventional favourites such as Dubai, New York, Paris and Toronto.
“We have seen a 65% year on year increase in outbound travel amongst Indian travellers this summer holiday. Based on our data, Indians are becoming more experimental when it comes to travelling abroad,” Kavitha Gnanamurthy, Senior Marketing Manager, Skyscanner India, was quoted as saying in the Indian media.
Chaophraya River-Bangkok City
“In the spirit of exploration, they are looking for longer, more expensive trips and are searching for newer destinations,” she said.
Skyscanner revealed that Bangkok witnesses a year-on-year growth rate of 119% out of India. The ‘City of Angels’ is also well-known among Indian travellers for its ancient monuments, value-for-money shopping, authentic Thai food and world-famous nightlife. The buzzing Chao Phraya River, along with fairly new attraction Asiatique The Riverfront are other attractions that keep travellers engaged.
At present, visitors from India can also look forward to unbelievable bargains at the Amazing Thailand Grand Sale which began mid-June and will continue until mid August.
The survey puts the average length of the stay for Indian travellers in Bangkok at 7 days. India is one of Thailand’s fastest growing source-markets. In January–March 2015, Thailand welcomed 231,012 Indian visitors, an increase of 13.73% over the same period of last year. TAT is projecting 1.05 million arrivals from India in 2015.
Indian visitors know Thailand as a hospitable and a year-round tourism destination with a high quality of value-for-money products and services. Indians get visa-on-arrival facilities at Thailand’s international checkpoints.
Indian leisure travellers generally go shopping and sightseeing in Bangkok before moving on to traditional favourites such as Pattaya and Phuket, new favourites such as Chiang Mai, Samui, Krabi and Ayutthaya or upcoming destinations such as Chiang Rai, Kanchanaburi and Ko Chang. Soraya Homchuen, director, TAT Mumbai says, “Indian travellers always spend a night or two in Bangkok before continuing with a Thailand itinerary. Some high end Indian travellers choose to travel to Bangkok to unwind over a long weekend – this segment does several short trips to Bangkok in a year.” Indian production companies (for films, TV serials and advertising), MICE groups and destination weddings are also flocking to Thailand.
Last year, Thailand won eight Indian tourism awards; such as, Best Wedding Destination, Best Destination, Best International Tourism Board, Best Spa Destination and Best Value Destination. 2015 has witnessed Thailand bag its fourth time victory as Lonely Planet’s Best Value Destination.
In testimony to the bursting potential for Thailand as an Indian holiday destination, the 2015 Thailand Travel Mart+ annual trade show held in June saw Indians representing one of the largest buyer contingents. TAT is also expanding its marketing efforts into secondary Indian cities; such as, Ahmedabad, Pune and Bangalore. “Additionally, we expect that the new Thai Air Asia connection from Bangalore to Bangkok will serve to further boost numbers from this city, which is ripe with potential due to its demographic mix of young, upwardly mobile population as well as retirees with disposable income,” Ms Homchuen added.
A host of new attractions have opened in and around Bangkok for families and youngsters alike. Families are sure to be thrilled about the Kidzania in Bangkok, Cartoon Network Amazone in Pattaya, plus the Vana Nava Waterpark and Venezia mall’s exciting attractions in Hua Hin. Meanwhile the selfie generation is sure to enjoy the quirky 3D art galleries in Pattaya (Art in Paradise) and Hua Hin (at the Venezia mall), besides the nightlife and shopping that keeps them returning year after year. Additionally, the artificial surfer’s paradise ‘Flow House’ and the quirky ‘Museum Siam’ with its collection of objects representing Thai lifestyle through the ages are likely to be enjoyable day-time activities for this market.