Nestled in a niche sector between hotel and apartment, Cassia challenges the conventional full service hotel model. Offering affordable one and two-bedroom units with flexible living and dining options, Cassia takes its name, philosophy and design from the Cassia Fistula tree – bold, vibrant and striking.
Designed for young couples, families and travellers interested in longer stays, Cassia has been created to bring together investment opportunities for the growing middle-class looking for affordable holiday homes as well as the opportunity to develop an innovative hotel product in the extended stay segment. With a focus on design and innovation, Cassia residence will boast intelligently-designed features such as mezzanine areas and flexible living spaces to create personalised retreats.
Cassia brings together two of the group’s strengths –- hospitality and real estate. “The extended stay segment has been overlooked in recent years so we took the opportunity to innovate and create a hotel product that meets the demands and needs of today’s travellers,” says Mr Ho Kwon Ping, Executive Chairman, Banyan Tree Group.
“Phuket and Bintan are the first two destinations that represent our new Cassia brand, which is poised to challenge the conventional full-service hotel model. Buyers have the opportunity to own attractively priced investment homes managed by Cassia, and enjoy a range of owner discounts and privileges including free stays at any destination within the network of participating properties in the Group’s exchange programme The Sanctuary Club.”
The very first Cassia Phuket was launched in Laguna Phuket integrated resort (situated within Bang Tao Bay) in October 2015. The next highly-anticipated property is Cassia Bintan which is slated to be opened in Laguna Bintan in mid- 2017.
Comprising 180 one- and two-bedroom apartments ranging from 41 to 122 square metres overlooking the stunning views of South China Sea, Cassia Bintan is located in close proximity to the beach, Banyan Tree and Angsana resorts and the newly re-opened 18-hole golf course of Laguna Golf Bintan that share the same address at Laguna Bintan integrated resort.
Cassia is part of the strategic global expansion for Banyan Tree Group, which now operates and manages 43 hotels and resorts, 64 spas, 77 retail galleries; as well as three golf courses in 28 countries.
Invest in Cassia Bintan
Cassia offers fully-furnished one- and two-bedroom units for sale with prices starting at SGD$255,000 for a 41 square metres one-bedroom apartment. Owners will have a choice of options, which includes an investment rental scheme as well as a lifestyle rental scheme allowing flexibility and choice to maximise returns.
With affordable price points, proximity to existing Group properties as well as lower operating costing via a unique service model, Cassia offers potential for high yields and returns as well as lifestyle benefits for owners.
Stay in Cassia Bintan
Cassia will offer guests a relaxing, well-designed environment and a convenient base from which to explore the destination. Clever use of design creates well-proportioned, comfortable accommodation and flexible living areas in a unit that ranges from 35 square metres to 65 square metres. Each development will have a host of facilities including a pool, gym, restaurant bar with housekeeping and laundry options.
Cassia brings a new offering to the Group and sits alongside sister brands Banyan Tree, Angsana and its fourth brand Dhawa.