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Bay Hotels & Resorts – Massive expansion plans in the works New brands, new destinations by 2020

September 29, 2017 Hotel News No Comments Email Email

Bay Hotels & Resorts, an independently-owned hospitality and management group, opened her first property – Bay Hotel Singapore, a midscale brand in 2012 that has since expanded into Ho Chi Minh City, Vietnam in May 2016. The group has also ventured into Da Nang, Vietnam with its Bay Inn brand to cater to the value-conscious travellers in July 2017.

With two brand categories already in place, Bay Hotels & Resorts is set to embark on a massive expansion plan with yet another two new brand categories – one for the luxury segment and the other a resort.

An acquisition for a piece of land in Da Nang has been done and in the pipeline is a luxury property that will be benchmarked against international chain brands such as Hyatt and InterContinental. This luxury property will boast world-class facilities and provide top-notch service. There will be extensive meeting and convention spaces too. The next luxury unit to be erected after that will be in Hoi An, Vietnam. In the works too include a resort brand and final talks for a property site in Fuzhou, China are underway. The management will also open another Bay Hotel in the capital of Laos – Vientiane.

The plan is to launch a total of 12 properties in the region, with a strong emphasis on Indochina, China and Malaysia by Year 2020, from today’s existing 3 properties. There is a possibility that this number may increase too. With these properties in the pipeline, it is also expected that the current headcount of 250 employees will increase to 2,400. The mission is to innovate and set new standards in hotel operations and allow passionate service to come to the forefront while delivering on the best possible guest experience.

Mr Philip Cyril Raj, the Group General Manager of Bay Hotels & Resorts says: “We are all very excited with this great expansion plan in place, with negotiations going on with several properties within Asia. As a relatively young company, I believe the ability to adapt to changes and progress is our key advantage and we are looking forward to working with more like-minded partners to expand the company’s presence in the region and beyond.”

The management’s vision to drive greater efficiency in hotel operations, keeping the service team lean, observing a flat hierarchy structure, and being ahead of the curve in technology, are the key success formulas propelling the brand forward.

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