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Be-in Berkeley for Summer of Love Golden Anniversary

May 16, 2017 Destination North America No Comments Email Email

Starting with the “Human Be-In” in Golden Gate Park, the Summer of Love 1967 brought legions of activists, hippies and dreamers to Berkeley and the SF Bay Area. With its proximity to the University of California and the recent rise of the Free Speech Movement, Berkeley’s atmosphere was politically charged and highly magnetic to spirited youth across the U.S. and internationally.

Many traveled to Berkeley in 1967 as a welcoming outpost of counter-culture. Art, fashion, rock & roll, and technology were just a few of the cultural aspects profoundly influenced by the era. To commemorate this year’s 50th anniversary of the Summer of Love, Berkeley offers a number of fun and festive ways to engage with and enjoy Berkeley’s Summer of Love legacy.

Hippie Modernism: The Stuggle for Utopia

Fifty years after the Summer of Love, the counterculture’s legacy is as provocative as ever. BAMPFA’s Hippie Modernism is the first comprehensive exploration of the counterculture of the 1960s and 1970s and its impact on global art, architecture, and design. The birth of the tech revolution and ecological consciousness, powerful expressions for peace and social justice, too.  Through May 21, 2017.

Bravo Your City’s Guide to the Berkeley Summer of Love

Celebrate the 50th Anniversary of the Summer of Love 1967-2017 in Berkeley with this guide to the iconic landmarks and “Lovemarks” that celebrate Berkeley’s contribution to the counterculture of the 60s and 70s.

Hotel Shattuck Plaza’s Summer of Love Package

Get the full Berkeley flower power experience by staying at the Hotel Shattuck Plaza, where the Summer of Love package includes overnight accommodations, 2 passes to Hippie Modernism at BAMPFA, a $50 dining credit at FIVE restaurant, two welcome cocktails, and tie-dye surprises from Visit Berkeley.  Through May 21, 2017.

50th Anniversary Summer of Love Festival, Telegraph Avenue

On Saturday, April 29th Berkeley’s Telegraph Avenue will celebrate the 50th anniversary of an event that changed the country. Four blocks will be closed to cars and open to art, music, political action–and a far-out 60’s vibe. Telegraph Avenue also offers a self-guided walking tour titled “Telegraph’s Quirky History” – pick up a copy from the Berkeley Visitor Information Center, 2030 Addison Street, #102 in the heart of the Downtown Arts District.

Soundtrack to the 60s: the Berkeley Music Scene

Berkeley Historical Society’s exhibition, “Soundtrack to the 60s: The Berkeley Music Scene,” will debut in October 2017.  Details and related events and concerts will be announced soon.

Set on sparkling San Francisco Bay, Berkeley is a spirited city that will surprise and delight those who still see it as the counter-culture center of the Sixties. Free speech and flower power are forever in the city’s “DNA,” but Berkeley has evolved into a culinary and cultural destination with a “green” soul.

Berkeley is more than a vibrant Northern California destination. It is also home the park-like UC Berkeley Campus that rises from Downtown Berkeley, with topographical drama, into a forested foothill range. Acres its 18 square miles, Berkeley offers a cultural and culinary bounty, visual and performing arts, great local hotels, shops and restaurants, and outdoor recreation.

For more information and the official, full-color and free Berkeley Visitors Guide, see  Explore Berkeleiy’s Summer of Love line-up at

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