Global Travel Media » Blog Archive » Be your child’s favorite Superhero in Singapore!

Home » Tourist Boards » Currently Reading:

Be your child’s favorite Superhero in Singapore!

April 23, 2014 Tourist Boards No Comments Email Email

Finding ways to uphold your position of ‘Super Mom or Dad’ for your children this summer?

Creative_IMC 4Singapore Tourism Board (STB) invites parents to reconnect with their kids on a fun-filled holiday to Singapore, with plenty of adventure-filled options that allow them to “Go as Mom and Dad, and return as Superheroes”. The latest tagline from STB’s marketing campaign in India, “Singapore, the Holiday You Take Home With You” is based on the insight of urban parents’ continual struggle to remain connected to, and feature positively in their children’s lives, even as they go about their daily family routines, juggling multiple roles of guardians and caregiver.

Creating Superhero moments together

This summer, STB is turning the spotlight onto Sentosa as a one-stop option for families to get their share of fun, thrills and golden memories. Mr. Chang Chee Pey, Executive Director, South Asia, Middle East and Africa, Singapore Tourism Board explains, “Parents are often potrayed as strait-laced authority figures, with many regarded as un-cool and old-fashioned. This summer, we want to highlight the family holiday as an opportunity to bridge the gap within relationships, and get children to view their parents as their real-life ‘superheroes’. There is no better way to bond than to go through exciting, fun-filled experiences together. Singapore’s wide variety of adventure-packed attractions and warm, welcoming environment, will set the tone for parents to not only regain their ‘superhero’ status in their children’s eyes, but also enable families to reconnect and bring home unforgettable holiday moments.”

A Resort Holiday with Non-stop Thrills

Families looking to experience thrills and excitement together will have plenty to choose from in Sentosa. Just 15 min away, Sentosa Island provides a resort experience that complements the main island’s urban attractions, with a plethora of action-packed, family-friendly activities that gives a colourful twist to a conventional beach holiday.

For starters, zipping down the MegaZip towards the South China Sea; freefall skydiving in a safe, indoor environment at the world’s largest indoor wind tunnel, iFly Singapore; or racing down the winding Dragon or Jungle trails on the Skyline Luge will be an exhilarating experience for parents and children. One can also hop on the many thrilling roller coasters and simulation rides at Universal Studios 

Singapore.  Come up close and personal to predators of the Marine kingdom at the Marine Life Park, interact with dolphins at the Adventure Cove WaterparkTM and splash around at the Port of Lost Wonder. To see all the excitement from up above, make sure to hop on to the Cable Car’s Superhero ride, where a bird’s eye view of the tropical city and a chance to say hi and take photos with the superheroes like Wonder Woman, Superman, Batman etc. Relive that childhood dream of flying, and bring your kids along too with a session at Flight Experience Singapore that allows the participants to take off, fly and land at the airport of your choice, a must-visit on every itinerary.

STB’s latest campaign will also engage parents online, by encouraging them to participate in a one of a kind contest, that can win them a ‘superhero’ summer holiday for the entire family in Singapore. For this, STB has developed a unique and appealing microsite linked to that invites parents to send their entries revealing their “superheroes” qualities for their children, together with family photographs or videos. Parents can also send their entries using #SuperParents on twitter. The contest will be promoted via YourSingapore’s Facebook page, alongside creative digital banner ads on leading portals. The winning family will get a chance to visit Singapore to enjoy the superhero moments with their children.

India remains an important source in terms of tourist arrivals to Singapore. There was an increase by 5.1% in tourist arrivals from India with 703,560 tourists from Jan to Sep, 2013. The convenience of proximity, connectivity and exciting holiday options are enticing travellers to visit the Lion city on a family holiday.

For a chance to win an all-expenses paid holiday to Singapore, share with us your best #SuperParents moments at

Comment on this Article:

Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership


Elite Partnership Sponsors


Premier Partnership Sponsors


Official Media Event Partner


Global Travel media endorses the following travel publication