In this Year of the Monkey, Beijing Capital Airlines Co., Ltd. (“Capital Airlines”) joins hands with Paul Frank to give the cartoon character a home in the sky. By adorning the sides of the aircraft, the airline’s fleet now bears the image of the famous simian. Newly painted planes were showcased at Haikou Meilan International Airport on September 10, marking the first time Capital Airlines has worked with the famous character.
Capital Airlines designed and built the airplane based on a theme revolving around Julius, the much-publicized Paul Frank monkey. Its image is placed on the outside of the plane, throughout the cabins and other onboard facilities. Paul Frank expects to enter into further similar creative collaborations with other airlines and become one of the most active groups in terms of the licensing of a cartoon image.
Capital Airlines spent a considerable amount of time and effort on the plane design with the goal of maximizing the visual impact. An environmentally-friendly paint was used for the outside of the aircraft, while cabins and other items, such as food packaging and the crew’s uniforms, have been customized based on the theme. Capital Airlines also plans to work with premium airport lounges at major destinations along its routes by redecorating them with a Paul Frank theme.
The world-famous Paul Frank brand is instantly recognized and deeply loved by young people for its bright colors, fashionable style and the spirit of adventure that it embodies. Julius is everyone’s friend and the rock that all of his friends can lean on. He is sassy and joyful, full of confidence and just an all-around fun creature to have in one’s midst. As the airline sees it, Julius is a trustworthy guy upon whom his friends can depend, which is the exact image the airline has sought for its passengers. Capital Airlines firmly believes that only through building up trust with passengers and being their friends can the airline win their hearts and build the loyalty that leads to passengers making Capital Airlines their airline of choice when traveling.
Founded in 2010, Capital Airlines has always presented a dynamic and visually appealing persona to the travel community, and has constantly strived for improvement with a belief that everybody has the right to travel in an environment that is both comfortable and pleasing to the eye. The airline was listed as one of the top 500 most valuable brands in China this June while being the youngest among its peers with a value exceeding RMB10 billion. Looking forward, the airline plans to further explore other innovative cooperations with Paul Frank as well as roll out brand promotion series based on the characteristics that define the famous monkey. In particular, the airline will plan a series of travel-themed events showcasing Paul Frank Monkey-themed airplanes in China, creating an enjoyable time for every passenger.