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(BELVEDERE)RED collaborates with Hong Kong artists to raise funds for AIDS Limited Edition accessories by Ella Koon, Erbert Chong, and Sarona Lo BUY. GIVE. SAVE LIVES.

November 20, 2013 Charity No Comments Email Email

The holiday season is a time for sharing and caring, and what better way to do it than with a gift with a cause?

In conjunction with its annual (BELVEDERE)RED campaign to raise funds for Bono’s Global Fund  against AIDS through the sales of its limited edition red bottle, the Polish vodka brand has collaborated with 3 Hong Kong artists to spread the word – through fashion.

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Bangle designed by Sarona Lo, HK$55 

Actress/singer Ella Koon, up-and-coming fashion designer Erbert Chong, and stylist to the stars Sarona Lo have been invited to create a specially designed accessory for the winter season. Inspired by the AIDS cause and the plight of those affected by the virus in Africa, the collaboration illustrates just one of many ways that we as consumers can make a contribution to those in need.

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Ella Koon’s clutch, HK$760

Running until the end of the year, the (BELVEDERE)RED campaign will include Red Parades riding through town with a mobile photobooth, Belvedere Red Nights Out – a series of decadent parties at Hong Kong’s top night spots, as well as the annual Red VIP Tent at Clockenflap, the city’s largest outdoor music festival, over the World AIDS Day weekend.  For more information, follow us on instagram at @BelvedereRedHK  and Facebook (BelvedereVodkaHK)!

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During the month of December, all profits from the exclusive (BELVEDERE)RED accessories created by Ella Koon, Erbert Chong and Sarona Lo will be donated to AIDS Concern to help combat AIDS in the city. Available exclusively on www.zalora.com.hk, the popular multi-label online fashion store in Hong Kong, from December 1 – 31, each item has been produced in limited batches, making them unique and priceless gifts for fashionistas with a conscience.

(BELVEDERE)RED Special Edition is available in 70cl bottle at Watson’s Wine Cellar, Sogo, Market Place by Jasons and selected wine retails at HK$380. 70cl and 1.75cl formats are available at exclusive night clubs in Central, Hong Kong for a limited time. For every bottle sold, Belvedere contributes 50% of its profit to the Global Fund to help eliminate AIDS in Africa.

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