Bengaluru is all set to Host the 38th edition of ‘Pacific Asia Travel Association Travel Mart’ (PATA) scheduled from September 06 – 08, 2015 at Bangalore International Exhibition Center (BIEC).
This time, the prestigious international travel mart is being hosted by the Department of Tourism, Government of Karnataka, in association with the Ministry of Tourism, Govt. of India.
The event will witness an active participation from important dignitaries from foreign countries, travel trade members across the globe, Airlines partners, Hoteliers, Corporates, Domestic & International media with participation from Karnataka and other Indian States.
PATA, the premier travel trade show in the Asia Pacific region is aimed towards attracting a niche international audience. The mart provides an excellent platform for showcasing and promoting the varied tourism destinations and products of countries through participation of travel agents and tour operators from across the world. Over 1200 delegates and international media representing 61 Countries and almost all Indian States are participating in the travel mart. Twelve hotels from the city are the “Official Hotels” as part of the PATA travel mart, which will accommodate these delegates.
Extensive media publicity campaign is launched in various national & international media, towards the promotion of PATA across the globe by Karnataka Tourism department. A host of brand new collaterals like launch of logos, delegate bags, T- shirts, gift boxes, stationary items, post cards etc. have been created and will be released.
This edition of PATA Travel Mart at Bengaluru will be unique as for the first time since its inception; the mart will have an Investment Forum. Karnataka will showcase its glorious range of tourism attractions and other tourism merchandises to the global spectators to put ‘Karnataka’ into an international limelight. The three-day travel mart will be having a grand opening ceremony on the evening of 6th Sept. followed by dinner. A complimentary half day city tour is also organized on first day for the visiting delegates. PATA Technology Forum will be held on 6th Sept, which aims to also throw insights on the IT scenario in Karnataka. Participants will understand Indian travelers’ shopping and booking behaviors, learn what segments are poised for online and mobile success and also explore innovative travel solutions to gain insight. The forum will be focusing on how key market global players are redefining their business models to adopt the accelerated pace in which communication, marketing, loyalty initiatives are influencing B2B and B2C relations.
The mart will also observe an open hall session between the buyers and sellers, a series of media interactions, business sessions and meetings, hosted dinners & lunches by eminent sponsors, PATA Board meetings, PATA Gold Awards ceremony, and FAM tours for registered delegates.
Second day at the mart will witness an Investment Forum where MoUs will be signed between Govt. of Karnataka and prospective investors, for capitalizing in the Karnataka Tourism sector. A panel discussion is also being organized by Department of Tourism & Ministry of Tourism to discuss about Government and Private sectors working together for development of Tourism sector. Only registered buyers and sellers are invited to attend Investment forum and Technology forum. A dinner on this day would be hosted by the Hon’ble Chief Minister of Karnataka to all the delegates.
Karnataka, the land of silk, milk and honey is being showcased in a magnificent manner through 23 craft bazaar stalls. Famed Mysuru silk, Dharwad kasuthi, rosewood inlay, sandalwood articles, ganjifa paintings, mirror embroidery, Spices, bidriware, terracotta items, honey, wine etc. will be on display and will also be handy for visitors to purchase. A food court serving various types of cuisines from different parts of the state will be put up to showcase a whole unique range of Karnataka food. A Theme pavilion on the lines of Mysuru palace will be showcased.