Pacific Asia Travel Association(PATA) Travel Mart 2015 to be held at Bengaluru International Exhibition Centre(BIEC) from 6 to 8 September will have a new pavilion dedicated to travel technology, in recognition of the new host city’s expertise.
Mario Hardy, Chief Executive Officer, Pacific Asia Travel Association(PATA), said: “Bengaluru is one of the fastest growing cities and we’re happy to bring PATA here. We’ll be introducing a new pavilion on travel technology. Experts will offer solutions and new products on technology that will benefit travel trade”
IT city Bengaluru’s first international travel trade event is being marked as the beginning of its transformation into ‘tourist city’. Bengaluru is the capital of Southern Indian state of Karnataka.
R V Deshpande, Minister for Higher Education and Tourism, Government of Karnataka, told eGTMedia: “It’s an opportunity for Karnataka to host PATA Travel Mart 2015 in Bengaluru. We have 319 tourist destinations in the state that include heritage, wildlife, hill stations and temples. We are working on making capital Bengaluru a top-class tourist destination and are hoping that PATA Travel Mart will help progress towards our target.We will also have a tourism investment summit alongside PTM and hope to sign some key MOU(Memorandum Of Understanding)s with investors.”
Bengaluru is transforming into tourism city with concerted efforts by the dynamic minister who had played a crucial role in making Bengaluru the Information Technology (IT) capital in his earlier tenure as the Minister for Industries.
The minister along with PATA CEO, Mario Hardy, addressed a press gathering in Bengaluru last week to announce the event.
Karnataka will showcase it’s wide range of UNESCO World Heritage Sites, architectural marvels and monuments, clean beaches, hill stations, spectacular wildlife in its lush jungles, variety culture, art and cuisine.
Minister Deshpande said that a new tourism policy, handing over of 46 tourist attractions in the state to corporate companies for maintenance as part of their CSR activities and introduction of tourist friendly guards or police are being worked out and will be in place soon.
Bengaluru is a good example of modern city that has retained it’s ethnicity. City’s many traditional festivals and its cool climate due to its positioning 2000 feet above sea level make it a pleasant destination to visit through the year. It has reputed educational and research institutions and a thriving aerospace industry. Its pub culture, variety shopping options and gourmet choice are popular with tourists.
Responsible Travel Pavilion and PTN talks by experts to small delegate groups that were introduced last year will have prominence this year too. 10,000 pre matched appointments are expected between qualified international buyers and sellers for face-to face-to meetings. Educational forums and networking functions will take place over three days.
Written by Anand & Madhura Katti