Best Western Hotels and Resorts® has welcomed three new hotels, bringing the number of properties in its Australasian network to 150.The fresh additions feature the global group’s first upmarket ‘Plus’ branded property in New Zealand and expanded coverage in the key Australian cities of Brisbane and Perth.
In all cases, Best Western’s global marketing reach and excellent loyalty program were major factors in the hotels’ decision to join. The new properties are:
- Best Western Plus Fino Hotel and Suites Christchurch. One of the city’s top hotels which re-opened in July after a NZ$15m post-earthquake upgrade. GM Dilan De Silva said: “We wanted to partner with a global powerhouse that can help us build our corporate business base”.
- Best Western Northbridge Apartments Perth. Excellent serviced apartment hotel in the heart of Perth’s inner-city cultural precinct just a 10-minute walk from the CBD. Owner Daniel Godoy said: “I wanted to be part of a global accommodation group that will help the business grow”.
- Best Western Plus Hotel Diana Brisbane. Fresh from a total refurbishment, this hotel is a high-quality property with all the mod-cons including a fantastic spa and 24-hour gym. It’s close to the ‘Gabba’ cricket ground, Southbank, the Entertainment and Arts precinct, the Mater and Lady Cilento Hospitals and Brisbane Exhibition Centre.
Head of Commercial at Best Western Australasia, Steve Richards, said the three new properties exemplify the evolution of the brand.
“Best Western’s come a long way over the past few years and it’s great to welcome hotels of this quality to our network,” Mr Richards said.
As part of the journey all Best Western hotels now feature:
- Free high-speed internet
- Healthy breakfasts as standard fare
- The ability to earn or redeem loyalty points that never expire
Branding has also been tweaked with sharp new logos and signage, while there are six brands instead of just one (Best Western Premier, Best Western Plus, Best Western, GLō, Executive Residency and BW Premier Collection) for enhanced product differentiation.