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Best Western celebrates its people on social media

May 19, 2017 Headline News No Comments Email Email

Best Western Hotels & Resorts Australasia is celebrating its people in a new social media campaign – The People of Best Western – featuring profiles of the owners, operators and employees that form the fabric of the 125-property chain.

“You can talk about brand values all you like but without our people putting in the hard work and offering genuine hospitality it’s just rhetoric,” says Angela Smith, Best Western’s Senior Marketing Manager.

“We believe Best Western’s people give us an edge and wanted to celebrate that by putting the focus on them. Some of the stories are remarkable and prove that everyone has a tale to tell.”

There’s Vicki Rabjohns – “a surfie chick from way back” – who left Wollongong in 1980 as a young woman with three generations of her family to start a new life running what was then a faded motel in Goulburn.

Leah Fryer and Sam Beatty, key employees at the Best Western Plus Apollo International, Newcastle

It was a leap of faith that’s paid enormous dividends – a husband, loving family and a thriving, growing business. Best Western Goulburn is now one of the best properties in the network.

Then you have Karen Baldwin, the owner-operator of the Best Western Kennedy Drive at Tweed Heads, who feels she was destined to become involved in hospitality due to an unusual upbringing that trained her well.

Her parents were deaf and, as the eldest of four children, Karen was relied on to solve communication issues: translating, liaising, ensuring no misunderstandings, keeping everyone happy.

“I love people, I love helping people, I am a real people person,” explains Karen.

Smith says there are dozens more stories coming, which will be posted on the Best Western blog and distributed through Facebook and other social media platforms.

“It’s exciting and shows we are a real community made up of an incredibly diverse group of people.”

To see the first of the People of Best Western stories visit:

Edited by Peter Needham

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