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Best Western® Hotels & Resorts Encourages Fun in the Sun with Summer Loyalty Program Promotion

May 24, 2017 Loyalty No Comments Email Email

Best Western Hotels & Resort s today announced its latest seasonal promotion that encourages Best Western Rewards® (BWR®) members to Go.Get.Rewarded.® with exciting savings on their summer vacations. Now through September 4, 2017, BWR members will earn a $10 Best Western Travel Card® for each night at more than 4,200 Best Western branded hotels worldwide. And the offer goes even further, as AAA®/CAA® members will earn a $20 Best Western Travel Card for each night.

With no limitation to the number of Best Western Travel Cards that each member can earn, members will be able to instantly redeem their Travel Cards and use it towards their next trip, gift it to a loved one, or stack up the rewards and use them for a special occasion.

“As we prepare for the busy summer travel season, we are excited to help our loyal guests live out their ultimate vacation getaway, while also putting some money back into their pockets,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. “We listen to the voice of our customers and tailor our BWR program to provide the value and perks guests are looking for. This summer promotion is a great example of that as it helps alleviate the stress that can come with travel expenses. We look forward to seeing both leisure and business travelers at our properties this summer.”

Coming on the heels of a recent refresh of Best Western’s BWR program, this summer promotion underscores the instant rewards that can be earned by the company’s most loyal customers. The new tagline for the company’s loyalty program – Go.Get.Rewarded. –demonstrates commitment to delivering exceptional customer experiences through a simplified, meaningful and rapid rewards program.

The revamp of the BWR program provides enriched benefits members can look forward to – illustrating Best Western’s commitment to bringing “real value” to it guests, in comparison to industry competitors.

Top-Ranked, Rich Rewards
BWR is the only loyalty program in the industry where points never expire and BWR members have access to the richest promotions in the industry. Reward redemption begins at a lower point level requirement relative to industry competitors, and free nights earned can be redeemed at any Best Western branded hotel worldwide, with no blackout dates. Additionally, members have access to special rates – up to 10% off on every night and free night redemptions count toward attaining elite tiers. Finally, members are able to earn gift cards from some of the most popular shopping, entertainment, gas, and airline partners.

Instant Enrollment, Instant Rewards
As part of the BWR refresh, members are given instant rewards and gratification on every stay. Additionally, the Status Match…No Catch® program allows members to instantly have their status matched with other hotel loyalty programs upon enrollment.

Elite Members, Elite Rewards
In addition to enjoying the perks and benefits of BWR, elite members also receive elite rewards. Upon arrival, elite members are given a choice of a “Thank You” gift or bonus points. Additionally, they receive a 10% discount for all free night redemptions. Finally, Best Western hotels provide guaranteed free nights for Diamond and Diamond Select members at properties with availability.

These new benefits, combined with the lowest free night redemption threshold in the industry, let travelers maximize their stays across all seven Best Western brands.

For more information on the summer promotion or BWR, please visit

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