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Best Western® Hotels & Resorts Invites Travelers to Fall Into Double Rewards Points

September 20, 2017 Hotel News No Comments Email Email

Best Western Hotels & Resorts is welcoming the arrival of the fall season with a new promotional offer for guests. The promotion gives Best Western Rewards® (BWR®) members the opportunity to earn double the amount of rewards points for every stay between September 18 and November 30, 2017; there is no limit to the number of eligible stays that can be completed or points that can be earned during this timeframe. Adding to the excitement, Best Western is also giving guests another offer to look forward to, as BWR members will be able to redeem free nights at a discount between November 1, 2017 and January 31, 2018. With this offer, BWR members will enjoy a free night stay at any Best Western-branded hotel in North America for only 10,000 points, making it easier and more affordable for guests to travel during the upcoming holiday season.

On the heels of BWR’s program refresh, this doubling of points represents the unmatched rewards and benefits Best Western provides to its loyal customers. Guests taking advantage of the offer will see their points skyrocket and have the opportunity to save them up, use them for a holiday getaway, or even donate them to the Red Cross’ hurricane relief efforts. Whichever they choose, BWR members will have plenty of ways to fall in love with this new promotion.

“Our BWR members are at the center of our brand, and to show our appreciation, we’re rewarding our loyal guests twice as much this fall season,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. “Listening to the voice of the customer, this new promotion is a reflection of the instant rewards and superior value that our loyalty members have asked for, and deserve.”

“We also look forward to treating our BWR members to free nights on sale later this year, as guests can redeem their free nights at a discount and use them towards an upcoming getaway or gift them to families and friends,” continued Dowling. “We want to reward our guests and thank them for their patronage, and what better time to do this than during the holiday season.”

Best Western’s exciting fall promotion is the brand’s latest example of its revamped BWR program. Earlier this year, Best Western announced the refresh of its award-winning loyalty program, outlining the enriched benefits members can look forward to.

The enhanced benefits illustrate Best Western’s commitment to bringing “real value” to it guests, in comparison to industry competitors. BWR reward redemption begins at a lower point level requirement relative to other hotel brands, and free nights earned can be redeemed at any Best Western branded hotel worldwide, with no blackout dates.

Top-Ranked, Rich Rewards
BWR is the only loyalty program in the industry where points never expire and BWR members have access to the richest promotions in the industry. Reward redemption begins at a lower point level requirement relative to industry competitors, and free nights earned can be redeemed at any Best Western branded hotel worldwide, with no blackout dates. Additionally, members have access to special rates – up to 10% off on every night and free night redemptions count toward attaining elite tiers. Finally, members are able to earn gift cards from some of the most popular shopping, entertainment, gas, and airline partners.

Instant Enrollment, Instant Rewards
As part of the BWR refresh, members are given instant rewards and gratification on every stay. Additionally, the Status Match…No Catch® program allows members to instantly have their status matched with other hotel loyalty programs upon enrollment.

Elite Members, Elite Rewards
In addition to enjoying the perks and benefits of BWR, elite members also receive elite rewards. Upon arrival elite members are given a choice of a “Thank You” gift or bonus points. Additionally, they receive a 10% discount for all free night redemptions. Finally, Best Western hotels provide guaranteed free nights for Diamond and Diamond select members at properties with availability.

Additionally, the new digital membership card allows BWR guests to simply and conveniently access their membership number, point balance, current tier level and exclusive deals and offers.

These new benefits, combined with the lowest free night redemption threshold in the industry, let travelers maximize their stays across all seven Best Western brands.

BWR’s new tagline – Go.Get.Rewarded. – demonstrates Best Western’s commitment to delivering an exceptional customer experience through a simplified, meaningful and rapid rewards program.

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