Best Western® Hotels & Resorts announced today that 1,849 Best Western hotels globally received the 2016 TripAdvisor® Certificate of Excellence recognition. Now in its sixth year, the Certificate of Excellence celebrates hospitality businesses that have earned great traveler reviews on TripAdvisor over the past year and continually deliver a quality customer experience.
The number of Best Western hotels that have received the recognition has increased by 34 percent since 2013. In North America, 1,181 Best Western properties received a Certificate of Excellence this year, which includes 1,061 Best Western hotels in the U.S. and 120 hotels in Canada. Overall, nearly 60 percent of the brand’s North American hotels have received this honor and 2/3 of this year’s recipients have achieved the recognition three years consecutively.
As the world’s largest travel site, millions of customers choose TripAdvisor to share reviews on hotels, eateries and attractions located all over the world. Understanding the importance of the voice of the customer, Best Western was one of the first hotel brands to incorporate TripAdvisor traveler ratings and reviews directly on to its property websites.
The Certificate of Excellence takes into account the quality and quantity of reviews submitted by travelers on TripAdvisor over a 12-month period. To qualify, a business must maintain an overall TripAdvisor bubble rating of at least four out of five, have a minimum number of reviews and must have been listed on TripAdvisor for at least 12 months.
“We are honored that so many of our properties have again been recognized by TripAdvisor with this prestigious achievement. TripAdvisor represents the voice of the customer—so this recognition demonstrates and validates our brand’s commitment to providing superior customer care,” said Dorothy Dowling, senior vice president and chief marketing officer for Best Western Hotels & Resorts. “With the launch of our recent brand refresh, which introduced new logos, new hotel offerings and over two billion dollars in property investments, Best Western has been on a journey listening to customer feedback and meeting the needs of our guests. These tremendous certificates reinforce that we have truly become Today’s Best Western for Today’s Traveler.”
“With the Certificate of Excellence, TripAdvisor honors hospitality businesses that have consistently received strong praise and ratings from travelers,” said Heather Leisman, Vice President of Industry Marketing, TripAdvisor. “This recognition helps travelers identify and book properties that regularly deliver great service. TripAdvisor is proud to play this integral role in helping travelers feel more confident in their booking decisions.”