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Best Western International Announces Instant Booking Partnership with TripAdvisor

October 23, 2014 Hotel News No Comments Email Email

Best Western International today announced a partnership with TripAdvisor, the world’s largest travel site, allowing the brand’s more than 4,000 hotels in more than 100 countries and territories worldwide to participate in TripAdvisor’s recently launched instant booking.

The instant booking feature, which is currently available on the TripAdvisor app and mobile website, helps travelers conveniently book a room through TripAdvisor booking partners without needing to leave the TripAdvisor site experience. Instant booking is currently available to U.S.-based travelers. Through the partnership, TripAdvisor users are now able to tap a “Book Now” button to easily reserve rooms at Best Western hotels around the world.

“We are thrilled to form an instant booking partnership with TripAdvisor to make the process of booking our award-winning hotels as effortless as possible for TripAdvisor users,” said Dorothy Dowling, senior vice president of marketing and sales at Best Western International. “We expect our participation in instant booking will help our brand gain increased exposure to TripAdvisor’s large global community of millions of travelers.”

Throughout the booking process, TripAdvisor reminds travelers that they are booking with Best Western. All customer support inquiries are handled by Best Western and TripAdvisor provides users with links and numbers to contact the hotel’s customer service resources directly.

“We’re very pleased to welcome Best Western as an instant booking partner,” said Robin Ingle, senior vice president, global sales, TripAdvisor. “As one of the world’s largest hotel brands, Best Western adds an extensive international hotel inventory to our instant booking feature and gives travelers even more choice when they are booking a hotel for their perfect trip.”

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