Best Western Launches New Rewards Program for AARP Members; Program Offers Exclusive Loyalty Benefits and Hotel Savings
Best Western International, the World’s Biggest Hotel Family®, is expanding its longstanding relationship with AARP with the launch of an exclusive loyalty program aimed at members of the venerated organization.
Best Western Rewards® for AARP MembersSM offers a rate discount of 10 percent or more on room rates at Best Western hotels, plus an automatic upgrade to Best Western Rewards® Gold Elite status, which allows earnings of 10 percent bonus points on each qualified stay.
“This new rewards program positions Best Western even more favorably with today’s active AARP member,” said Angela Jones, senior vice president, business development and lifestyle, AARP Services, Inc. “We strive to provide value to AARP members, and this program will expand the travel benefits members have enjoyed from Best Western for many years.”
“The launch of our new Best Western Rewards for AARP Members program further defines our commitment to serving the travel needs of our AARP member guests,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “We truly value the success of our provider relationship with AARP, and this program will further strengthen our approach in better serving AARP members who stay with us.”
Registration information and complete details on the Best Western Rewards for AARP Members program can be found at bestwestern.com/aarp.
For more information on the rewards program as it relates to senior travel, please visit Best Western’s You Must Be Trippin’ blog, featuring travel recommendations, tips and more from senior travel expert Sam Lowe.