Best Western Hotels & Resorts continues to celebrate earning prestigious industry awards including this week’s recognition by Business Travel News (BTN). For the second year in a row, Best Western Plus® has been selected by readers of BTN as the No. 1 upper-midprice hotel brand and Best Western® ranked in the top three for best midprice hotel for business travel. Best Western Plus continues to win out over brands such as Hampton, Holiday Inn Express, Holiday Inn and Fairfield to take the top spot as the favorite for business travel.
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The Annual Hotel Chain Survey measures corporate buyer opinions of the lodging brands they use. BTN readers include more than 44,000 travel managers who control $264 billion in corporate travel spending.
The Best Western Plus brand continues to dominate in the categories of: corporate rate programs, sales staff, price/value relationship, helpful and courteous service, physical appearance, in-room business amenities and personal amenities, data quality and arranging group travel/meetings. The Best Western brand earned top recognition for sales staff, corporate rate programs, data quality, arranging group travel/meetings and meeting facilities.
“Earning this award again is a testament to our hotelier’s commitment to invest in their hotels and their staff as well as the investment Best Western Hotels & Resorts continues to make in our worldwide sales team,” said Dorothy Dowling Best Western Hotels & Resorts senior vice president of marketing and sales. “Our North American hoteliers will have invested $2 billion in renovations to their properties by the end of 2016 which is reflected in our rankings, while the company continues to build our sales team, deepen our client relationships and provide innovative travel programs to meet the needs of our clients and hoteliers. Finally, we are thrilled that our focus on meeting the needs of today’s business travelers has resulted in such a tremendous recognition in this highly competitive industry.”
“For the second year in a row, Best Western Plus took home the honors of winning the upper-midprice category and the Best Western brand earned top recognition for sales staff, corporate rate programs, data quality, arranging group travel/meetings and meeting facilities,” said Louis Magliaro, group publisher of The BTN Group. “Best Western Hotels & Resorts continues to make great strides, and Business Travel News readers are clearly taking notice.”
On the eve of its 70th birthday, Best Western Hotels & Resorts continues to grow and evolve as a global company expanding from one brand to seven in the past five years; Best Western, Best Western Plus and Best Western Premier®, BW Plus Executive Residency®, BW Premier Collection®, Vīb®, and GLō℠. Listening to what is important to its corporate travel buying clients and travelers, the company’s brands continue to offer free WiFi, a quality complimentary breakfast, contemporary in-room amenities, an updated exercise facility and business center services. Knowing the importance of loyalty programs to business travelers, its award-winning loyalty program, Best Western Rewards®, continues to offer one of the richest loyalty programs in the industry with points that never expire and can be redeemed worldwide.
Focused on enhancing the traveler’s experience on every level, the company has introduced its next generation mobile app designed with the content and features travelers want including a map-based feature showing nearby attractions and improved integration with Best Western Rewards, to encourage earning and redemption of points at any of the companies 4,100 hotels around the world.