BestCities Global Alliance is cementing its reputation as the world’s leading convention tourism destination partnership, with the announcement that Madrid is set to become its twelfth member in 2017.
Revealed today (10 January) at PCMA’s Convening Leaders conference in Austin, Texas, the Spanish capital’s Madrid Convention Bureau (MCB) has been accepted as the newest member of the alliance, which also includes Berlin, Bogotá, Cape Town, Copenhagen, Dubai, Edinburgh, Houston, Melbourne, Singapore, Tokyo and Vancouver.
MCB is expected to become a full partner in spring 2017, following a comprehensive internal review to ensure the city surpasses the highest quality commitments required of all BestCities partners.
BestCities Board Chair, Jonas Wilstrup, Convention Director of Wonderful Copenhagen Convention Bureau said: “Madrid is one of most established and vibrant international conference destinations in the world and we are proud to welcome them into our alliance. The combination of the exceptional work by MCB, supported by the city’s premiere meeting venues, modern infrastructure and rich cultural offering, make it the ideal candidate to join the BestCities family.
“Achieving and maintaining a standard of excellence that surpasses our clients’ expectations is at the heart of BestCities offering. Madrid’s preliminary membership not only further strengthens the alliance and its profile in Europe, but will help BestCities build on its ambitions and commitment to help clients create lasting legacies for their organisations and events.”
With Madrid ranked fifth in the world by the ICCA International Congress rankings and voted “2016 Best MICE Destination” at the 2016 IBTA Business Travel Awards, MCB is one of the world’s most experienced and successful convention bureaus. During the last year, the city hosted 14,283 meetings, welcoming over 1 million delegates.
A popular destination for international association meetings, high profile events coming to Madrid in 2017 include the Annual European Congress of Rheumatology ESMO 2017, the European Congress of Medical Oncology EULAR 2017 and the 54th. European Renal Association and European Dialysis and Transplant Association congress.
David Noack Pérez, Director of Madrid Convention Bureau said: “Madrid is a lively and friendly city where everyone feels at home; at the same time, it offers a safe and comfortable setting where taking time out and doing business are equally enjoyable. Its rich artistic and natural heritage, cutting-edge transport network, quality accommodation, fine cuisine and the passion locals show when enjoying our city’s day and night life make Madrid one of the most attractive cities.
“MCB is confident on the fact that becoming a member of BestCities will not only enrich our knowledge as a CB but also that Madrid can for sure enrich the excellent offer for holding events that BestCities represents. Our aim, in short, is to guarantee that in Madrid, each congress held will be a unique and successful experience and this association will contribute on it.”
MCBs’ preliminary BestCities membership follows in the footsteps of Greater Bogotá Convention Bureau, who became a full BestCities partner in April last year, the first Latin American bureau to join the high profile alliance.