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Bestjet.Com Set To Scale With Sabre’s Online Travel Shopping Tools

November 26, 2015 Technology No Comments Print Print Email Email
Sabre Corporation, the leading technology provider to the global travel industry, has announced a multi-year strategic agreement with Bestjet.com. The shared aim is to further accelerate the Australian online travel agent’s (OTA) rapid growth trajectory in the increasingly competitive travel e-commerce market.


Ricky Willis Sabre Australia and New Zealand Online Business Manager and Rachel James Managing Director Bestjet.com

Recognising the need for more personalised, bespoke services, Bestjet.com is integrating Sabre’s innovative OTA tools, including Bargain Finder Max and Inspirational Shopping APIs. To streamline its operations, the company is also adding Sabre’s automation suite.

Rachel James, owner of Bestjet.com said, “With our aggressive growth plans, we needed a partner that could enhance our agility and efficiency and with the most innovative online shopping and fulfilment robotics.  This is about competitive differentiation in a market that has traditionally been one-size-fits-all.  Sabre is also giving us the dedicated OTA expertise and support we need, with perspectives from around the world. We are thrilled to have secured Sabre as our primary technology partner.”

Sabre is investing heavily in developing the Asia Pacific region’s online travel sector, with a focus on giving Australian brands the latest technologies to compete in new markets.

“We are delighted to have been selected as Bestjet’s technology partner of choice,” said Roshan Mendis, senior vice president for Sabre Travel Network Asia Pacific. “Sabre is committed to bringing world-class solutions to travel businesses within this region and we look forward to helping Bestjet.com further differentiate and grow. Bestjet’s aim is to deliver a ‘next generation’ consumer experience. We can help them achieve that goal.”

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