Following an intensive application process which spanned more than two months, Beverly Hills Conference & Visitors Bureau (BHCVB) announced it was awarded with the Destination Marketing Accreditation Program (DMAP) seal by Destination Marketing Association International (DMAI), the global trade association for Destination Marketing Organizations (DMOs) worldwide. The seal is in recognition of BHCVB’s commitment to industry excellence and meeting the industry standard for performance and accountability of DMOs around the world. Julie Wagner, Chief Executive Officer of BHCVB, accepted the certification in the form of a plaque at the recent DMAI 2015 Annual Convention in Austin, Texas.
“This is an incredible milestone for us at the Beverly Hills Conference & Visitors Bureau, and also for the city as a whole,” said Julie Wagner, Chief Executive Officer, BHCVB. “While Beverly Hills is a world-renowned destination, this accreditation solidifies our reputation as an authority on Beverly Hills and the tourism industry, helping us continue to bolster travel and business to our remarkable destination from markets all around the globe.”
“We are pleased to have Beverly Hills join our distinguished group. I look forward to their participation and influence as a part of the growing DMAP community,” added Valencia Bembry, Senior Vice President of Accreditation and Strategic Initiatives at DMAI.
Beverly Hills join the ranks of over 200 DMOs who have obtained DMAP recognition that demonstrate compliance across 16 disciplines, composed of 53 mandatory standards and is globally recognized by the destination marketing industry as the highest achievement in destination excellence.
Since its inception in January 2007, the accreditation program requires a DMO to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of a DMO’s including governance, finance, human resources, sales, communications, destination development and research.