The Definition of Luxury campaign takes a personal approach to defining the influence that the city has on the fields of cuisine, hospitality, fashion, wellness, art, design, architecture and real estate. The tastemakers who provide their definitions and how they are inspired by Beverly Hills include:
“Beverly Hills is luxury,” said Julie Wagner, Chief Executive Officer of BHCVB. “In the wake of the completion of our Future of Luxury global trends report, this campaign reiterates the positioning of Beverly Hills as a leader of luxury and taps top influencers and celebrity tastemakers who have an affinity for the pillars that the city is founded upon, and also have an overall love for the destination.”
“Beverly Hills definitely embodies those classic and timeless principles,” said celebrity stylist and fashion designer, Rachel Zoe. “I think [the city] will always embody that luxurious, old Hollywood sensibility and will forever remain an iconic luxury and travel destination.”
Designer Kelly Wearstler, who recently led the redesign for the Viviane restaurant at Avalon Hotel Beverly Hills and is leading the$2M renovation of the hotel property, said, “Beverly Hills maintains an interesting, consistent blend of the iconic and the modern; forging a unique mixology of the past perfect with a constant eye on the future… [keeping] the city at the forefront of luxury and an inspiration for other destinations around the world.”
BHCVB’s spring campaign includes the limited edition production of a book named, The Definition of Luxury, which features the celebrity tastemakers’ and influencers’ thoughts as it relates to luxury and Beverly Hills. BHCVB has also launched a dedicated microsite for the campaign on LoveBeverlyHills.com, digital web ads that will continue through the year, a robust social media campaign, campaign videos and video vignettes that highlight the various tastemakers and the beauty of the City. The campaign’s creative channels were designed and led by Yes Design Group.
To learn more about Beverly Hills’ spring campaign, visit www.lovebeverlyhills.com/definitionofluxury or follow #BHBookOfLuxury on Facebook, Twitter and Instagram.