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Beyond Samba and Carnival — “THINK RIO”: a one-of-a-kind guide to the lifestyle and culture of Rio de Janeiro

August 2, 2017 Destination North America No Comments Email Email

 THINK RIO is a complete, fun and insightful look into the modern culture of Rio de Janeiro. Created by Riccardo Giovanni and developed by a multi-cultural team of writers and researchers from Rio de Janeiro, the US and Europe, this 600-page book develops a simple solution in presenting many facets of Carioca thinking in a light and compelling style.

 Organized to be easily understood by people of all nations and backgrounds, socializing, carnival, réveillon, beach life, dining manners, business etiquette, favela tours and many more topics are interpreted and explained through the eyes of local residents, with an international and multi-cultural view.

Day-to-day customs, folklore, and hundreds of proverbs and Carioca expressions come together into an inspiring guide to the soul of one of the most beautiful, complex and fascinating cities in the world.

Furthermore, dozens of QR-codes throughout the book allow readers to instantly access always updated on-line content, where links to other publications and original academic papers can be found, for further reading and for research.

THINK RIO is based on the work of the ILOVERIO.COM portal.  Defined by the media as the first city ever rebuilt on-line, the portal provides 25,000 pages of original content celebrating the history, culture and beauty of the city and state of Rio de Janeiro.

According to Riccardo Giovanni, founder of the portal and chief editor of the book, “Eu Amo Rio,” meaning “I love Rio,” is an important local expression and a key part of the Carioca culture, therefore the phrase ‘I LOVE RIO’ was chosen as the name and symbol of the project and translated in more than 50 languages.

Combining European, American, and Brazilian vision into one innovative communication platform, Mr. Giovanni garnered for the I LOVE RIO portal the institutional endorsement of over 40 Brazilian entities at the Municipal, State and Federal levels, making of the portal an institutionally-backed, but independent platform with an extraordinary global reach.

On July 26th 2016, the portal was launched via an unprecedented ceremony, when the I LOVE RIO symbol was placed on the iconic monument of Christ the Redeemer, and was featured by the media of five continents.

“This was never permitted before: it was an historical honor that captured global media attention, and officially added the work of I LOVE RIO to the cultural landscape of Rio de Janeiro,” concludes Mr. Giovanni.

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