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Big Bus Tours & Smart Destinations

September 29, 2016 Tour Operator No Comments Email Email

Big Bus Tours, the largest global operator of premium open-top sightseeing tours, is delighted to announce its acquisition of Boston-based business Smart Destinations, which produces the popular Go City Card attraction passes.


Smart Destinations’ Go City Card passes provide entry into over 400 attractions across 13 of the world’s most visited cities, including many where Big Bus Tours operate, such as London, Chicago and New York City. With a very strong overlap in their target audience of customers, this new relationship marks a significant step forward in the company’s journey to become the leading force in sightseeing in world-famous cities.

Pat Waterman, CEO of Big Bus Tours comments: “This latest acquisition for Big Bus Tours is truly a significant one. Smart Destinations is the leader in the attraction pass category, offering customers unbeatable value for money, access to some of the best attractions in the world and a very easy way to buy and redeem passes. Smart Destinations’ ambitions to extend their presence around the world only make this purchase all the more exciting!”

Smart Destinations offers great benefits to tours and attractions whether large or small. Their online expertise and global reach bring new customers from all over the world, and their patented validation system provides the convenience of end-to-end mobile ticketing.   For travel agents and trade partners they offer an excellent product to sell through to their own customers, with a very strong consumer proposition and good margins.

Ted Stimpson, CEO of Smart Destinations adds “this purchase combines two great companies, both committed to maximising the in-destination experience of travelling consumers. Big Bus Tours is the perfect introduction to a city, guiding guests to the key places of interest. Go City Card passes provide a convenient and cost effective way to pay for admission to those same top attractions.  Together, we will deliver you to the gate and through the turnstile of the top paid attractions of the world!”

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