Global Travel Media » Blog Archive » Big Cities, Big Business: Bangkok, London And Paris Lead The Way In Mastercard’s 2018 Global Destination Cities Index

Home » Destination Global » Currently Reading:

Big Cities, Big Business: Bangkok, London And Paris Lead The Way In Mastercard’s 2018 Global Destination Cities Index

October 9, 2018 Destination Global No Comments Email Email

In a world of rising nationalism, international travel takes on greater importance—breaking down barriers, broadening our horizons and driving economic impact felt throughout the world’s cities. For the past decade, Mastercard’s Global Destination Cities Index has offered important analysis of travel to and within cities. This year’s top cities Bangkok, London and Paris, leading the pack, once again underscoring the importance of robust infrastructure, both business and leisure attractions and strong local culture. 

The Mastercard Index, which expanded this year to look at global 162 cities, is not simply a ranking of the top travel destinations. Based on visitor volume and spend for the 2017 calendar year, the in-depth analysis also provides a growth forecast for 2018 and—for the first time—a view into average length of stay and amount spent per day.

 With the global economy buzzing, the annual growth of international overnight visitors to the Top 10 destination cities was up across the broad in 2017 except for Seoul, which saw a dip. The forecast for 2018 indicates across-the-board growth, with Istanbul expecting the largest uptick in visitors.  

With roughly 20 million international overnight visitors, Bangkok remains in the top spot this year and is unlikely to be bested due to a strong projected growth of 9.6 percent for 2018. Interestingly, visitors tend to stay in Bangkok 4.7 nights and spend $173 per day, on average. Paired with both the affordability and visitor’s willingness to spend, Bangkok is seen as more affordable than Paris, Singapore or Seoul but pricier than London, which holds the No. 2 spot.            

The Global Top 10 Destination Cities

 

2017 International Overnight Visitors

Growth Forecast for 2018

Average Length of Stay

Average Spend Per Day

Bangkok

20.05 million

9.6%

4.7 nights

$173

London

19.83 million

3.0%

5.8 nights

$153

Paris

17.44 million

2.9%

2.5 nights

$301

Dubai

15.79 million

5.5%

3.5 nights

$537

Singapore

13.91 million

4.0%

4.3 nights

$286

New York

13.13 million

4.1%

8.3 nights

$147

Kuala Lumpur

12.58 million

7.5%

5.5 nights

$124

Tokyo

11.93 million

1.6%

6.5 nights

$154

Istanbul

10.70 million

19.7%

5.8 nights

$108

Seoul

9.54 million

6.1%

4.2 nights

$181

However, not all cities are created equal when it comes to the amount visitors spend in the local economy. Dubai continues to be the top ranking destination city based on overnight visitor spend, with visitors spending a whopping $537 per day on average. It is joined in the Top 10 with newcomers Makkah, Saudi Arabia, which debuts in the number two spot, Palma de Mallorca, Spain, and Phuket, Thailand. Of the most visited cities, Istanbul comes in with the lowest spend per day at just $108 on average. 

Top Cities by Dollars Spent

 

2017 International Overnight Visitor Spend (USD)

Forecast for 2018

Average Spend by Day

Dubai

$29.70 billion

7.8%

$537

Makkah

$18.45 billion

7.4%

$135

London

$17.45 billion

13.7%

$153

Singapore

$17.02 billion

7.4%

$286

Bangkok

$16.36 billion

13.8%

$173

New York

$16.10 billion

4.1%

$147

Paris

$13.05 billion

16.0%

$301

Palma de Mallorca

$11.96 billion

16.2%

$220

Tokyo

$11.91 billion

7.8%

$154

Phuket

$10.46 billion

12.6%

$239

International travel is crucial to many urban economies, enriching the lives of both residents and tourists. The bar is rising for cities to innovate to provide both a memorable and authentic experience,” said Miguel Gamiño Jr., executive vice president, global cities for Mastercard. “We’re partnering closely with cities around the world to ensure they have insights and technologies to improve how they attract and cater to tourists while preserving what makes them so special in the first place.” 

Whether people visit cities for business or leisure, Mastercard works with a broad range of partners, including tourism bodies, urban planners, banks and merchants to:

·         Identify and address urban challenges through scalable solutions in digital inclusion and economic development; Mastercard recently launched City Possible, a global platform for cities, research institutions and private sector organizations to address common challenges through collaboration

·         Simplify access to key urban services such as public transportation; in over 100 cities (and growing), visitors and locals can use the contactless Mastercard they already carry to access trains and buses

·         Help people traverse the globe with peace of mind: Seamless planning, conveniences and connectivity at their destination and worry-free acceptance at millions of locations around the globe

·         Create unique experiences across food, entertainment and shopping in 42 Priceless Cities around the globe, including Bangkok, London, Paris and many others throughout the Index

Comment on this Article:







Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership

ADVERTISEMENTS

Elite Partnership Sponsors

ADVERTISEMENTS

Premier Partnership Sponsors

ADVERTISEMENTS

Official Media Event Partner

ADVERTISEMENTS

Global Travel media endorses the following travel publication

ADVERTISEMENTS

GLOBAL TRAVEL MEDIA VIDEOS

ADVERTISEMENTS