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Big spenders set sights on Hawai’i holiday

August 9, 2017 Destination Hawaii No Comments Email Email

Holidaymakers are spending more than ever before in Hawai‘i, with per person per trip expenditure reaching a four year high in the Oceanic region, increasing 5.7% and 11.0% year-on-year across Australia and New Zealand respectively.

Australian Country Manager for Hawai’i Tourism Oceania (HTO), Kerri Anderson, said the latest statistics released by the Hawai‘i Tourism Authority revealed that Aussie travellers were spending more and travelling further afield during their Hawai’i holiday.

Speaking at HTO’s annual Aloha Down Under roadshow, which will see 25 Hawai’i tourism operators meet with over 1,100 travel agents across Australia and New Zealand over the next week, Ms Anderson said the figures were a testament to the love Aussies had for the Aloha State.

“Aussies stay in Hawai’i an average of 9.5 nights and spend around US$2561 per person per trip,” she said.
“This makes us one of Hawaii’s longest staying markets. Aussies are also travelling more between the islands and this year we’ve seen a six percent increase in multi-island,” she said.

“Aussies are branching out to O‘ahu’s five neighbour islands of Maui, Moloka‘i, Lāna‘i, Kaua‘i and the Island of Hawai‘i.

“One of HTO’s key objectives is to tell Australians that Hawai‘i has so much more to offer beyond the expectation of sun, sand and sea and showcase the depth and breadth of experiences across our neighbour islands.

“Coupled with our phenomenal 48% repeat visitor rate, these results indicate that Aussies are regarding Hawai‘i as much more than a ‘fly, flop and shop’ holiday destination, returning again and again to experience everything the islands have to offer,” Ms Anderson said.

Ms Anderson also said that with the Aussie dollar recently hitting a two-year high, there was no better time to book a Hawai’i holiday.

The roadshow’s five-day program continues throughout the week across Melbourne, Sydney, Auckland and Christchurch.

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