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Big turnout for Taiwan roadshows as tourism booms

September 18, 2017 Headline News No Comments Email Email

Tourism to Taiwan is already booming from Australia and is set to do even better, with record attendance at Taiwan roadshows in Australian capitals last week and China Airlines set to dramatically increase services between Australia and Taipei later this year.

Director of the Taiwan Tourism Bureau’s Singapore office, Trust Lin, said in Sydney on Thursday night that about 100 agents had turned out for the roadshow events in Melbourne and Brisbane and about 150 in Sydney. They learned of new tour product, tasted Taiwanese cuisine and enjoyed thrilling entertainment and drumming by an indigenous Taiwanese entertainment troupe.

Presentation at the Taiwan roadshow, Sydney

Lin said that last year, 82,000 Australians visited Taiwan, an increase of 8.15% over the previous year. So far this year, in the months from January to July 50,000 Australians have visited, representing 11.5% growth so far this year.

Taiwan’s president, Tsai Ing-wen, has targeted more engagement with Australia as one of her goals, Lin said, a move which will work for tourism in both directions. Taiwan’s first female president, Tsai took office in May last year.

Agents and suppliers clap along to Taiwanese indigenous drumming at Taiwan roadshow in Sydney

Lin said tourism to Taiwan was currently doing well from most countries, through visits from mainland China fell by 38% from January to July, reflecting fluctuations in political relations. At the same time, visits from Japan, Korea and other Asian countries had increased.

Director of the Taiwan Tourism Bureau’s Singapore office, Trust H.J. Lin

Meanwhile, Taiwan’s tourism operators are developing new tours, transit and stopover packages to cater for travellers heading between Australia and Europe on Taiwanese carriers China Airlines and EVA Air.

China Airlines will deploy its new Airbus A350 fleet on the Sydney route from 1 December 2017 while also boosting flights on the Sydney-Taipei route from four a week to 14 – double daily. The Taiwan Tourism Bureau will ensure complimentary tours are available to passengers with a morning or afternoon spare in Taipei between flights.

New ground products include morning tours of historical sites and an afternoon tour of metropolitan Taipei.

Entertainers at the Taiwan roadshow, Sydney

Sustainable ecotourism is a fast growing tourism segment for Taiwan, Lin added. He said the Taiwan Tourism Bureau was working to promote ecotourism and to ensure all tourism sites were kept clean and attractive. Ecotourism works well with the Taiwan Tourism Bureau’s campaign to move tourism upmarket and attract more high-quality tourists.

One popular Taiwanese ecotourism destination is Green Island, a small volcanic isle in the Pacific, surrounded by coral reefs and located just 33 kilometres off Taiwan’s eastern coast. The waters around Green Island are perfect for snorkelling, while on the island itself, scenic spots include the Green Island Lighthouse, Green Island Park, General Rock, Gateway Rock, Guanyin Cave, Youzi Lake, Pekinese Dog Rocks, Sleeping Beauty Rock, Sail Cape, Black Ghost Cave, and Zhaori Saltwater hot spring. Bathing in the spring under the stars at night is very popular with visitors.

Green Island, Taiwan

Taiwan has credentials in ecotourism on both land and sea. In 2012, it became the first country in Asia to ban shark finning. It has banned consumption of marine mammal meat (seals, whales and dolphins) and has backed animal conservation efforts and new eco-parks.

Written by Peter Needham

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