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Big wins for SilverNeedle® Select – SilverNeedle® Hospitality’s loyalty programme

August 19, 2015 Loyalty No Comments Print Print Email Email

SilverNeedle® Select (http://www.snselect.com), the eco-friendly frequent guest rewards programme developed by SilverNeedle®Hospitality, has won three awards – two gold and one silver – at the recently held Loyalty & Engagement Awards 2015 ceremony in Singapore. 

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The event, produced by Marketing magazine, is the only awards event in Asia-Pacific to focus completely on customer loyalty and engagement.

The Singapore-headquartered hospitality group came tops in the “Most Innovative Loyalty Programme” and “Best Use of Loyalty-Related Technology” categories while securing silver in the “Best Regional Loyalty Marketing Campaign” category.

“This win is all the more rewarding for us given that this loyalty programme was only launched in June this year across all SilverNeedle®Hotel Brands, including SilverNeedle® Collection, NEXT Hotels®, Sage Hotels™, Chifley® Hotels, Country Comfort® Hotels Australis®Hotels and Sundowner® Inns,” said Mr Sean Flynn, Executive Vice President, Hotels Division.  “The recognition is a testament to the innovativeness of our programme that revolves around our guests and their lifestyles,” he added.

Using a refreshingly-new digital loyalty platform that is totally eco-friendly, SilverNeedle® Select Guests have no plastic cards to carry nor do they have paper trails to leave behind.  There is also no joining fee nor complicated enrolment forms to fill as enrolment is instantaneous when guests make reservations through the SilverNeedle® Hotels website.

With every eligible stay booked directly with SilverNeedle® Hotels, SilverNeedle® Select Guests will be awarded $ilver Dollars based on their total spend. These $ilver Dollars can be redeemed via the SilverNeedle® Select Rewards Mall for a wide range of rewards, including petrol cards, movie tickets, shopping gift cards and hotel stay vouchers. At higher reward tiers, SilverNeedle® Select Guests can redeem VIP access to mega events such as the F1 Grand Prix, Australian Tennis Open, red-carpet movie premiere and international fashion week.

“The centralized digital CRM and loyalty platform houses data from all hotel brands globally enabling SilverNeedle® Hospitality to have a full 360-degree view of their guests. This helps improve guest engagement while the SilverNeedle® Select architecture allows them to use targeted, personalized and relevant multi-channel content to deliver what their guests want on demand as well as provide innovative ‘delight and surprise’ rewards,” said Mr Cameron Richards, Chief Executive Office of CPR Vision Management and SilverNeedle Hospitality’s partner in this project.

Entries for this year’s awards were fielded from a total of 21 countries across Asia-Pacific and judged by a panel of senior loyalty and relationship marketers across multiple industries. This is the third year the Loyalty & Engagement Awards support Marketing magazine’s mission of elevating marketing standards and practices in the region.

To learn more about the benefits and rewards of SilverNeedle® Select, please visit SNSelect.com (#SNSelect).  Rewarding every time, anytime.  Find out how you can win a Holiday for Life before 31 December 2015.

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