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Blue Elephant Group launches new products at ThaiFex 2014 to meet lifestyles of Thai food lovers around the world

May 22, 2014 Food & Beverage No Comments Email Email

The Blue Elephant International Group’s trading arm, Blue Spice Co., Ltd., will use the upcoming ThaiFex 2014 as a platform to launch seven new products in expanding its Thai Cooking Set, Thai Snack & Tea and Thai Sauce & Dressing product lines.

“As lifestyles around the world become more hectic and more sophisticated, we are seeing consistently high demand for ready-to-cook Thai meals, Thai sauces, curry pastes and powder and even snacks, teas and coffee from the 25 countries to which we are presently exporting our products.  People are turning to easy-to-cook meals and snacks that taste good and bring a little spice into their lives”, commented Blue Elephant’s Founder and unnamed (1)Master Chef, Nooror Somany Steppe.

Blue Spice is, therefore, launching various new products that will undoubtedly bring Thailand into more international homes.  While under the Thai Cooking Set category, the new products are Durian with Sticky Rice and Thailand’s famous noodles, Pad Thai, new products under the Thai Sauce & Dressing category includes authentic Isaan Dipping Sauce, Green Chili Sauce and the uniquely spicy Som Tam Dressing, which can certainly enhance any salad.   Thai Red Tea, a soothing and uplifting tea at the same time, and Thai Nuts, which are combined with Thai herbs, are the new additions to the Thai Snack & Tea product range.

“Since its inception in 1980, the Blue Elephant Group has played a significant role in promoting Thai cuisine and culture internationally, and we are committed to continue in promoting Thai food and Thai ingredients for many years to come”, added Master Chef Nooror.

The annual ThaiFex event this year will be held at Muang Thong Thani during May 21 – 25, 2014, and is regarded as one of the premier showcases for food industry professionals in Asia.

For further information regarding these new products or international distributorship, please visit www.blueelephant.com, contact Mr. Xavier LE BOUCHER or Ms. Melissa Phanich or Mr. Sukij Ngampanich at Blue Spice Co., Ltd. Tel: +66 (0) 2996 9401 – 3 or E-mail: xavier.leboucher@blueelephant.com or melissa.phanich@blueelephant.com or sukij@blueelephant.com, respectively.

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