European airline bmi regional has partnered with Discover the World to provide sales coverage in thirty six key source markets across the Discover the World network.
The partnership will task Discover the World with growing bmi regional’s presence in these markets by supporting its regional sales and marketing activity. As well as business and leisure travellers, the company will be tasked with capturing a greater share of the group market, particularly concentrating on its main hubs including Munich and Bristol.
“As part of bmi regional’s continued drive to increase its brand awareness and revenues internationally, we were looking for a global partner with a proven track record and established trade influence; Discover the World was a natural fit. We believe that Discover the World’s extensive network and understanding of the various markets will help us to grow our global customer base,” said Jochen Schnadt, Chief Commercial Officer of bmi regional.
Jenny Adams, CEO of Discover the World said, “We are delighted to have the opportunity to further develop bmi regional’s travel agency sales channel in both corporate and leisure segments from a range of diverse offline markets that include the USA, Spain, Japan and Australia.”