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BNE Gets Personal With Interactive Led Digital Technology

June 25, 2013 Airport No Comments Email Email

Brisbane Airportis the first airport in Australia to allow passengers to publicly share personalised SMS*messages ontwo large LED digital screens located in the international departures area,but highly visible from several levels of the terminal.

BNE ITB Digital ScreensSince the installation of the 3m x 5m screens,hundreds of visitors to the terminal have taken the opportunity to post a message, be it ‘farewell’, ‘welcome’, ‘we’ll miss you’, ‘come back soon’ or ‘congratulations’.

The screens also display rich media and interactive content every 30 seconds for retailers and passengers, with the personal message capability activated between 7.30 – 11.00am each day.

Andrew Brodie, General Manager Terminal Retail and Commercial said the new digital screens not only looked impressive, but the SMS interactivity offered has been positively received.

“It is a great initiative to engage with travellers and visitorsand create ambience within the terminal which is both rewarding and beneficial for our passengers and retailers.

“Our retailers can also target and engage more effectively with Chinese and Korean passengers by promoting bi-lingual special offers aligned to specific flight schedules.  The bi-lingual ads have achieved an incremental uplift in sales against last year for specific product categories,” Mr Brodie added.

Passengers can also view local and international weather forecasts before departing the International Terminal.

Harnessing the latest state of the art digital technology, the new screens and interactive capability further complement Brisbane Airport’sdigital transformation strategy.

* BAC monitors messages and gives no guarantee that all messages sent will be displayed.  English only accepted.  For SMS charges check with your carrier.

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