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Bold senior travellers step forward – full details

February 15, 2017 Headline News No Comments Email Email

Many travelling Aussie seniors – a demographic defined as Australians aged over 50 – are shunning traditional ‘senior package’ tours because they fail to deliver on adventure.

Seniors these days are feeling healthier and more confident and although the vast majority agree that senior package tours are safer and less hassle to organise, most also feel they are “not really for people like me”. Many consider them “a bit boring” or feel they “do not offer enough adventure”.

The finding comes from extensive research undertaken by Australian Seniors Insurance Agency, which caters to the demographic.

The survey, conducted by CoreData Research, a global specialist financial services research and strategy consultancy, found Australian seniors were eager to strike out and see the world.

Among many Australian seniors venturing abroad, close to half (48%) have embraced the popular millennial mantra of ‘YOLO’ meaning ‘You Only Live Once’. Around one third of seniors are looking to experience life like a local in foreign destinations or indulge in a food and wine experience (both 34%).

Seniors today are also striving for a cultural or historical experience when they go on holiday (48%), and around one in three said they prefer a wildlife, nature or eco discovery experience.

Main findings included:

       Australian seniors are travellers seeking ‘experiences on a budget’

  • Australian seniors love travelling, with the majority typically going on at least one trip a year.
  • The Internet means that seniors are spoilt for travel options and it is easier than ever to source destinations, accommodations and activities and to find deals.
  • Seeking new experiences is a major motivation for seniors in going on holidays.
  • The places they visit and the people they go with are important in shaping their experience, while social media photos and posts are not.
  • As much as they love travelling however, affordability is preventing most seniors from going on more holidays.
  • Reflecting this, most seniors are comfortable with travelling on a budget at an ‘average’ or economy comfort level.

       Seniors want more excitement in their holidays 

  • There is an increasing tendency for seniors to take holidays that are different from the usual, particularly ones that are more exciting and more sociable.
  • Reflecting this, while most seniors think the package group tours specifically designed for seniors are safer and less hassle to organise, most also think they are ‘not really for people like me’, with many thinking they are ‘a bit boring’ or ‘do not offer enough adventure‘.

       Seniors are undeterred by bad experiences, pet peeves or other concerns

  • Although the vast majority of seniors have not had any bad experiences while travelling, security issues and world events remain a major concern.
  • Reflecting this, the vast majority of seniors typically take out some form of travel insurance when travelling overseas, particularly for health, accident and theft/loss cover.
  • However, despite a variety of bad plane experiences, travelling pet peeves and other concerns, the vast majority of seniors would not be deterred from travelling again.

The survey contains much other data as well. You can download it free in PDF format with diagrams and methodology as well as findings, here.

Edited by Peter Needham

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