It’s time to book your summer holiday, especially if you want to be sure of a place at one of New Zealand’s holiday hotspots.
With record numbers of international visitors expected to travel here this summer, the Holiday Accommodation Parks Association of New Zealand (HAPNZ) is warning Kiwis to book their campsites or cabins early.
“The growing visitor numbers are great news for tourism but it does mean that New Zealanders need to learn to deal with the increased demand for holiday parks,” HAPNZ Chief Executive Fergus Brown says.
“If holidaymakers want their pick of accommodation, they need to book early.”
The latest Holiday Parks Business Confidence Monitor confirms that holiday parks are looking forward to healthy business this spring and summer.
The data for August/September 2015 shows confidence has risen three points to +72, indicating that 72% of respondents are currently more optimistic than pessimistic.
The Holiday Parks Business Confidence Monitor, developed and managed by Angus & Associates*, surveys HAPNZ’s 300 members.
“Following the winter, confidence is picking up at a higher rate than last year so it will be interesting to see if that continues through the spring and summer,” HAPNZ Chief Executive Fergus Brown says.
Demand for August/September 2015 compared to the same month last year decreased 10 points from July/August. 40% of members surveyed thought demand had increased, 32% indicated it had decreased and 26% saw no change.
Demand for the coming month compared to the same month last year increased nine points from July/August to +24. Of those surveyed, 35% expected demand to increase, 50% expected no change and 11% expected it to decrease.
* Angus & Associates is a premier supplier of marketing, research and strategic planning services. They are focused on delivering informed insights for a range of private and public sector clients, particularly within the tourism and leisure sectors.
- The holiday park sector provides 36% of New Zealand’s commercial accommodation capacity and 19% of commercial guest nights.
- In the year ended Feb 2015 holiday parks provided 6,733,742 guest nights.
- Guest nights to holiday parks are made up of approximately 32% international visitors and 68% domestic visitors.
- While staying at holiday parks guests contribute almost $1 billion in direct expenditure to the local communities.
- Approximately $594 million (59%) of the expenditure is contributed by domestic travellers, with the balance of $405 million (41%) by international travellers.
- Expenditure by international visitors contributes directly to New Zealand’s export earnings.