Home » OTA News » Currently Reading:

Booking.com Reveals 2017 Sustainable Travel Intentions, Goals and Considerations

April 22, 2017 OTA News No Comments Email Email

To celebrate Earth Day on 22 April, Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, has released findings from its global Sustainable Travel Report. In a year that the United Nation’s has designated as the International Year of Sustainable Tourism for Development, this new research points to some promising signs when it comes to the eco-considerations weighed by both travellers and accommodations.

For example, the number of travellers staying in an eco-friendly or ‘green’ accommodation at least once could double in this year with 65% of global travellers expressing this intention versus 34% who stayed in one or more in 2016.

“Just as where we stay on holiday plays a pivotal role in the enjoyment of our trip, so it also plays an increasingly important role in helping people to travel sustainably,” comments Pepijn Rijvers, Chief Marketing Officer at Booking.com. “Whether by serving locally grown food, using or selling local crafts, conserving water and energy, recycling or connecting guests with the local community, accommodations today are working on a range of sustainability efforts and it’s heartening to see travellers so keen to explore and embrace these. Since adding eco-based interests and destination endorsements to our Passion Search tool at Booking.com, we’ve also seen a growing number of endorsements left by travellers, so the sustainable appetite is there.”

Comment on this Article:







Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership

ADVERTISEMENTS

Elite Partnership Sponsors

ADVERTISEMENTS

Premier Partnership Sponsors

ADVERTISEMENTS

Official Media Event Partner

ADVERTISEMENTS

Global Travel media endorses the following travel publication

ADVERTISEMENTS

GLOBAL TRAVEL MEDIA VIDEOS