Today Booking.com, one of the world’s leading digital travel platforms, is honouring its accommodation partners that consistently deliver great guest experiences with a 2018 Guest Review Award.
For the seventh annual edition of the awards, 759,845 properties in total across 219 countries and territories are being given an award, with the top five countries receiving the most awards being Italy (106,513), Spain (46,646), France (45,286), Germany (36,042), and United States (35,626).
Over 200 awarded accommodations in Hong Kong; Apartment as the most rewarded accommodation for second consecutive year in 2018 across the world
In Hong Kong, 212 properties are recognized with the award; Hotel, guest house, aparthotel, apartment and hostel. Among all rewarded properties, the average score from guest around the world is 8.5, increased 0.1 scores compare 2017.
For the second year in a row, apartments are the top-awarded accommodation type, making up more than a third (36%) of the award-winning properties globally in 2018. In fact, while hotels come in as the second-awarded accommodation type, nearly three quarters (73%) of all the winning properties are homes, apartments and other unique places to stay, including everything from boats and igloos to homestays and country houses. Also for a second consecutive year in 2018, four out of the five top-awarded accommodation types are alternative accommodation options: Apartments (269,649), Hotels (148,913), Guest houses (78,574), B&Bs (66,697), and Holiday Homes (56,303).
The ongoing appreciation and interest from travelers to experience a wide variety of unique stay experiences is also reflected in recent research by Booking.com with 21,000 travelers across 29 countries which highlights that more than a third of travelers (35%) would prefer to stay in a vacation rental (holiday home or apartment) over a hotel in 2019. In addition, almost a quarter (23%) said that they would consider listing their own home on a travel accommodation site over the coming year. With 43% of travelers also wanting to stay in an accommodation type they’ve never experienced before in 2019, the consumer demand in this segment remains strong.
In addition: Australia, Czech Republic and Poland as the three most welcoming countries in the world
Based on the share of properties receiving an award in 2018, for the first time ever Booking.com reveals the most welcoming places on Earth according to customer reviews. With the highest percentages of total eligible properties winning awards, the most welcoming countries are Austria, Czech Republic, Poland, New Zealand, Taiwan, Romania, Hungary, Ireland, Serbia, and Greece.1 The most welcoming destinations are Goreme (Turkey), Slunj (Croatia), Eluanbi (Taiwan), Niagara on the Lake (Canada), Lake Tekapo (New Zealand), Bendigo (Australia), Newport (United States), Nozawa Onsen (Japan), Fernando de Noronha (Brazil) and El Chalten (Argentina).2 This is especially relevant for the 73% of global travelers that say friendly and interesting locals are one of their top considerations when selecting a destination for their next trip.3
“No matter the type, size or location of the property, what we see from our customers is that they value a human connection when they travel, whether it’s some extra attention to detail or a truly individualized approach to service,” said Olivier Grémillon, Vice President at Booking.com. “With these awards, we celebrate and thank all of the amazing accommodation providers who create special travel experiences for our customers on a daily basis.”
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