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Bootstrap & Co. Increases Tourism with Destination Marketing

August 24, 2016 Destination North America No Comments Print Print Email Email

Previously, not many people would consider Western Ohio to be a vacation hotspot—it is lost in the never-never land between the tranquility of Pure Michigan and the hustle-and-bustle of Columbus and Cincinnati. 

Fortunately, all that is changing with the collaborative marketing efforts of Champaign, Logan, and Union counties.

Tasked with the challenge to highlight the best in Western Ohio, the counties enlisted the services of Bootstrap & Co. Creative Studios.  The solution was to create the Ohio Ramblin’ Road Trip, an appealing brand, which highlights local vendors, events, destinations, and accommodations

“As an ongoing experience that can be enjoyed by travelers near and far, the Ohio Ramblin’ Road Trip captures the nostalgic adventure of the all-American road trip while still appealing to a new generation,” explains Mark Bloemhard, Creative Director of Bootstrap & Co. Creative Studios.

To bridge the generational gap, the team created a fully responsive website as well as a whimsical map, which harkens to the days gone by.  The interactive map is colorful and its cartoon-inspired graphics captures the imagination. The vibrant design invites the visitor to visually ramble and explore the attractions in the region, and to make plans to an Ohio Ramblin’ Road Trip of their own.

Follow the creased and crinkled path to discover new adventures, delicious eateries, and relaxing places to spend the night.  From touring a manufacturing plant, to ladies’ night out, to the mother trying to entertain three small children—there is something for everyone to experience and enjoy in Western Ohio.

The success of the Ohio Ramblin’ Road Trip has been immediate for the collaborative counties.  Vendors and visitors alike have benefited from the brand.  “Tourism is often an unseen economic force that provides substantial financial rewards to local markets,” explains Tina Knotts, Director of Union County’s Convention and Visitor’s Bureau.  Indeed, the return on investments for destination marketing is staggering; independent research has demonstrated that Ohio receives 14 state and local tax dollars for every one dollar it spends on tourism ad campaigns.

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