Barceló Hotel Group is pleased to announce the appointment of Brad Richards as our new Regional Director of Sales, M.I.C.E.
Commanding a diverse background with 16 years in the travel industry, Brad has accumulated extensive Meetings and Incentive experience in Canada. Joining Barceló Hotel Group in October 2016, he is a specialist in destination marketing, working with hotels and DMC’s, and will be broadening his focus on developing and sourcing new MICE business leads.
With sales experience spanning real estate and telecommunications, Brad is versed with various approaches to secure and build on industry relationships, and holds a Bachelor’s Degree in Psychology, Certificate in Marketing Management, and received a Diploma with Distinction in Social Media Marketing.
Please join us in welcoming Brad to the Barceló Hotel Group Family.