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Bragging rights drive Gen Y festival fever

April 17, 2014 Tour Operator No Comments Email Email

Young travellers are increasingly booking a ticket to some of the world’s craziest festivals to boost their bragging rights, according to youth travel brand Topdeck.

Topdeck Asia Pacific director of sales Ben Ittensohn said more travellers were seeking out unusual festivals such as the fiery Las Fallas and a giant wine fight known as Batalla del Vino and combining them with an extended Europe adventure.

Effigies go up in flames during fiery Las Fallas celebrations in Valencia, Spain

Effigies go up in flames during fiery Las Fallas celebrations in Valencia, Spain

“The rite of passage trip through Europe is as popular as ever with Gen Y, but there is a real trend towards combining that with a festival many of their friends have probably never heard of,” he said.

“A huge part of travel these days is about earning bragging rights and more young travellers are seeking experiences beyond those their mates and parents have had.

“‘You went where?’ is a question they love to be asked and a festival like Las Fallas delivers an epic brag factor.”

Mr Ittensohn said Topdeck packages to the recent St Patrick’s Day and Las Fallas festivals had both sold extremely well.

One of Europe’s biggest and craziest festivals, Las Fallas is a carnival of flaming effigies, fiestas and fireworks held in Valencia, Spain each March.

Las Fallas festival in Valencia, Spain

Las Fallas festival in Valencia, Spain

The festival centrepiece is the spectacular ‘La Crema’ – the parading and burning of 20-metre high effigies of politicians, celebrities and sports stars.

“While St Patrick’s Day, Oktoberfest and the Running of the Bulls have long been must-do events, lesser known festivals are now shooting to the top of travellers’ bucket lists,” Mr Ittensohn said.

“The Spanish ‘Batalla del Vino’ or ‘Wine Battle’, where revelers dressed in white douse fellow festival goers in red wine using buckets, water pistols or bottles is now one of Topdeck’s more popular events.

“These types of festivals don’t attract the large number of tourists as other Europe festivals, making it a fantastic opportunity to meet the locals and add to the brag factor.”

Topdeck offers packages to other unique events such as Amsterdam Kings Day and Venice Carnival, along with major festivals like Pamplona, La Tomatina and Oktoberfest.

“Festival packages sell out fast, so we encourage people to book early,” Mr Ittensohn said.

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