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“BRAGTAG” overtakes the humble HASHTAG as travel becomes the new social currency for Aussie millennials

December 9, 2017 OTA News No Comments Email Email

New research from Hotels.com™ Mobile Travel Tracker*, has discovered a new millennial trend, of ‘travel bragging’ on social media to build kudos amongst their friends, and even faux friends on social. Trading in their #TravelBrag for ‘likes’, 20% admit they spend over four hours a day on their mobiles whilst travelling, often more glued to the small screen than the beach scene… #sorrynotsorry.

When it comes to what social savvy Aussie travellers are bragging about on their trips, food snaps (41%) is up there. Travel braggers show off their #foodporn to those stuck at home with their avo on toast posting weird and wonderful dishes from across the globe. Fried spider anyone?

Being a generation of filter-loving, selfie-stick addicts, more men (41%) than women (36%) have admitted to their love of a selfie. There are also still some culture vultures out there who would rather share a cityscape (36%) than their favorite fashion (10%).

The new research has also proven the long-debated theory that romance really is dead, with 14 per cent of Aussies admitting they would rather travel with their smartphone than their partner. Travellers even get more anxious when their phone runs out of battery (11%) than if they argue with their partner on a trip (6%) #FOMMO (fear of missing my mobile).

The research, commissioned by Hotels.com identifies new trends in how mobile technology is used during travel, as it launches its second annual Mobile Travel Tracker Report.

“At Hotels.com we know that 29 per cent of Aussies wouldn’t enjoy their holiday without their smartphone in their hand – how could they possibly capture the best selfie or show off to their friends at home without it!  Not only that, we also know that getting the perfect picture plays an even bigger role with 5 per cent of travellers admitting they would pose anywhere for that flawless selfie, often putting selfies ahead of safety”, said Daniel Craig, VP of Mobile at Hotels.com brand.

“With a third of Aussie travellers refusing to book a hotel that doesn’t offer free Wi-Fi, there is a clear demand for travellers to be connected at all times. At Hotels.com, we have so many great places to stay, all bookable at the click of a button on our mobile app, that we’re confident selfie-lovers will have plenty of opportunities to snap the ideal #nofilter photo for Instagram, perfect to #TravelBrag with.”

Start your next adventure by downloading the Hotels.com mobile app to choose from hundreds of thousands of places to #TravelBrag around the world.

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